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Sonobi partners with Bankrate for server-to-server header management.

M2 EQUITYBITES-January 9, 2017-Sonobi partners with Bankrate for server-to-server header management


Header based technology provider Sonobi is partnering with Bankrate as its exclusive header management technology through the company's server-to-server product, the company said.

Bankrate will leverage Sonobi's header tag technology to manage how it monetizes its audience and brings in other header bidding technology partners through Sonobi's server-to-server product in order to maximize value for their ad partners and users.

The server-to-server portion of Sonobi's header technology will allow Bankrate to bring in key header bidder buyers, while also opening up its business to differentiated demand driven through people-based marketing.

Sonobi is an advertising technology developer that creates forward-thinking, data-driven tools and solutions to meet the evolving needs of demand- and sell-side organizations within the digital media marketplace.

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Publication:M2 EquityBites (EQB)
Date:Jan 9, 2017
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