Sonobi partners with Bankrate for server-to-server header management.
M2 EQUITYBITES-January 9, 2017-Sonobi partners with Bankrate for server-to-server header management
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Header based technology provider Sonobi is partnering with Bankrate as its exclusive header management technology through the company's server-to-server product, the company said.
Bankrate will leverage Sonobi's header tag technology to manage how it monetizes its audience and brings in other header bidding technology partners through Sonobi's server-to-server product in order to maximize value for their ad partners and users.
The server-to-server portion of Sonobi's header technology will allow Bankrate to bring in key header bidder buyers, while also opening up its business to differentiated demand driven through people-based marketing.
Sonobi is an advertising technology developer that creates forward-thinking, data-driven tools and solutions to meet the evolving needs of demand- and sell-side organizations within the digital media marketplace.
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|Publication:||M2 EquityBites (EQB)|
|Date:||Jan 9, 2017|
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