Printer Friendly

Sonobi partners with Bankrate for server-to-server header management.

M2 EQUITYBITES-January 9, 2017-Sonobi partners with Bankrate for server-to-server header management

(C)2017 M2 COMMUNICATIONS http://www.m2.com

Header based technology provider Sonobi is partnering with Bankrate as its exclusive header management technology through the company's server-to-server product, the company said.

Bankrate will leverage Sonobi's header tag technology to manage how it monetizes its audience and brings in other header bidding technology partners through Sonobi's server-to-server product in order to maximize value for their ad partners and users.

The server-to-server portion of Sonobi's header technology will allow Bankrate to bring in key header bidder buyers, while also opening up its business to differentiated demand driven through people-based marketing.

Sonobi is an advertising technology developer that creates forward-thinking, data-driven tools and solutions to meet the evolving needs of demand- and sell-side organizations within the digital media marketplace.

((Comments on this story may be sent to info@m2.com))

COPYRIGHT 2017 Normans Media Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2017 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:M2 EquityBites (EQB)
Date:Jan 9, 2017
Words:148
Previous Article:Aerodom commences tender offer, consent solicitation for senior secured notes.
Next Article:Bank of Southern California completes USD7m capital offering.
Topics:

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters