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Sonic promotes "Real Ice Cream".

Sonic, the venerable drive-in restaurant chain, has introduced "Real Ice Cream" to its menu, replacing the soft serve previously featured in all its ice cream treats with a new product described as "creamier and more indulgent." "For years, customers have enjoyed the Frozen Favorites treats on our menu. From shakes to blasts to sundaes, people love to visit Sonic to celebrate the return of warm weather with a frozen dessert," said Dominic Losacco, vice president of marketing for SONIC. "Strengthening our frozen lineup with the addition of Real Ice Cream is just one more way Sonic adapts our menu to appeal to customers' tastes and preferences."

To emphasize that the Real ice Cream is, indeed, real ice cream, Sonic has added a note to its menu that explains the Food and Drug Administration's standard of identity for ice cream requires that the product have a minimum of 10% milk fats and 20% milk solids, implying that its new frozen dessert meets those standards.

To promote the switch to real ice cream, Sonic is offering a Buy One Shake, Get Another Shake Free promotion through June 27. The free shake can be ordered immediately or on a future visit. In addition, Sonic is offering 99-cent Real Ice Cream single topping sundaes after 8 p.m. from Memorial Day through Labor Day.

Among the line up of Frozen Favorites treats now being made with Real Ice Cream are Sundaes and Banana Splits, Shakes, Root Beer Floats and Blended Floats, Sonic Chillers, CreamSlush Treats, and Sonic Blast Treats. In addition to launching Real Ice Cream, Sonic has improved many of the toppings of the most popular Frozen Favorites desserts, including chocolate, hot fudge, caramel and pineapple. These quality improvements include removing or reducing high fructose corn syrup and replacing it with more natural ingredients.

As the nation's largest chain of drive-in restaurants, Sonic has more than 3,500 drive-ins coast-to-coast and serves approximately three million customers every day. The chain started as a hamburger and root beer stand in 1953 in Shawnee, OK, and changed its name to Sonic in 1959.
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Publication:Ice Cream Reporter
Date:Jun 20, 2010
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