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Some of the world's most accomplished athletes--two-time NBA MVP Steve Nash, two-time Olympic gold-medal swimmer Amanda Beard, two-time Olympic gold-medal soccer player Mia Hamm and 2008 X Games Halfpipe Gold Medalist Gretchen Bleiler--were involved with development of a new line of skin care called Mission Product.

Some of the world's most accomplished athletes--two-time NBA MVP Steve Nash, two-time Olympic gold-medal swimmer Amanda Beard, two-time Olympic gold-medal soccer player Mia Hamm and 2008 X Games Halfpipe Gold Medalist Gretchen Bleiler--were involved with development of a new line of skin care called Mission Product. The line, which debuted in May at select sports retailers including Foot Locker, includes sunscreen with anti-sting technology, a vitamin lip balm, a long-lasting anti-friction cream, a restorative foot gel and a body gel for post sun and wind exposure. The New York-based firm says more new products are scheduled to launch before the end of the year. More info: www.missionproduct.com

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Title Annotation:Marketing News
Publication:Household & Personal Products Industry
Date:Jun 1, 2008
Words:109
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