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Solstice Productions.

Stan Kapashesit, 26

Jay Monture, 28

Solstice Productions

Launched -- November 2003

Location -- Moose Factory, Ont.

Stan Kapshesit and Jay Monture were hobby DJs in high school. They decided to pursue DJ-ing as a business because they knew they could attract customers due to the skills they acquired in those earlier days. They got two business loans to purchase required equipment.


Business training

Jay: Business courses in high school. He also attended Algonquin College in Ottawa for two years.

Stan: Hotel and resort administration at Canadore College in North Bay. Admin diploma attained.

Jay works with Moose Cree First Nation where he manages and maintains business entities under the economic development program. Stan is employed full-time with the MoCreebec Council of the Cree Nation as an employment counsellor.

Goals and Dreams

In the first year they bought out their main competition and expanded service to capture 90 per cent of the local market. They bought the system used by the competitor, allowing Solstice Productions to provide service in two places at once. They want to expand to large-scale concert events and artist representation. Development of a James Bay radio network and festival grounds in the north is also on the agenda, as is the production of mixed compilations for sale nationwide.

Successes so far

* Business/market expansion in 2004

* Hiring Canadian DJ MC Mario to perform in Moosonee

* Youth Entrepreneur of the Year 2004 -- Nishnawbe Aski Nation Business Awards

* Co-ordinating live show with Green River Revival--Canada's premier CCR tribute band

Biggest hurdle

Both Jay and Stan have families and children, so managing a lot of things at once is tricky. Keeping it all together is a key.

Biggest surprise

Exceeding short-term goals in the first year. An opportunity presented itself and they took it. They are busier than they planned to be.

Greatest reward

"We did it. We put our ideas on paper, organized it all into a business plan and saw our visions become reality."

Advice for others

"Dream big and pursue it until you've made it a reality." Then keep going. "Don't forget to take care of your credit. This is fundamental in securing financing."
COPYRIGHT 2005 Aboriginal Multi-Media Society of Alberta (AMMSA)
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Gen-Next
Publication:Wind Speaker
Geographic Code:1CANA
Date:Dec 1, 2005
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