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Software development deal signed by TABS.

PITTSBURGH -- Trade promotion management software provider MEI has contracted with market research firm TABS Group Inc. to expand MEI's offerings.

Under the agreement, TABS will design enhanced trade promotion optimization modules for Trade Insight, MEI's latest innovation in trade promotion management (TPM) software. The pact will also give MEI exclusive use of the TABS' Accurate Baseline model in the promotion planning module.

The partnership will draw on TABS' analytical expertise to drive promotional effectiveness, provide promotional scenario planning and predict successful future promotions. With the addition of Accurate Baseline, the two companies say, MEI will have the leading fully integrated trade promotion management and trade optimization solution in the market, with the ability to accurately analyze promotional effectiveness and forecast future performance.

"Together with TABS Group, we are looking forward to offering the first truly integrated approach to better equip our clients with the tools they need to plan, execute and evaluate effective trade promotions," says MEI chief executive officer Lorne Schwartz. "Accurate baselines and post-promotion analytics are essential to taking trade promotion management to the next level."

For his part, TABS founder and CEO Kurt Jetta says, "MEI is an ideal fit for us, as both of our companies' heritages are based on small to midsize companies as well as the natural and organic industry. We also see a terrific fit in their corporate culture, in their cost-effective solutions, their speed to implementation and their commitment to innovation."

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Title Annotation:TOPICS
Publication:MMR
Date:Jun 20, 2011
Words:239
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