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Sofa so good for agency as it seals augmented reality deal.

Byline: AlistairHoughton

SOFTWARE developer Apposing has designed an app for furniture giant CSL that allows people to" test drive" sofas on their smartphones.

The app's "In your room" function uses augmented reality (AR) technology to allow people to superimpose an image of their chosen sofa onto their room to see what it will look like.

The app, designed by Liverpool-based Apposing, is featuring heavily as part of CSL's pounds 2m festive advertising campaign, which launched last week.

The app, available for iPhones and Android devices, also allows people to book delivery slots and pay for their goods.

Wigan-based CSL said: "It has taken us a while to develop this app, but good things come to those who wait."

The CSL deal marks the end of a strong year for Apposing, one of the North-west's best-known developers.

Over the year, it has worked with organisations including The Guardian, the BBC and Liam Gallagher's clothing label, Pretty Green.

Apposing's managing director, Dave Brown, said he had enjoyed working with CSL to help it find new ways to promote its offerings.

He said: "When you go shopping for clothes, there's the option to try something on before you buy it. Even big purchases like cars give you the opportunity of a test drive. That's rarely the case with soft furnishings.

"Sofas are often made up to a customer's specifications and there is tremendous pressure to get it right without the chance to try it out first in your own home. We decided to change that.

"The app lets you see what every single sofa in the CSL range would look like in your living room." CSL has stores in Speke, Southport, Chester and Warrington.

It was the subject of a documentary with high street guru Mary Portas earlier this year.

Apposing is now working with CSL on other projects.

APP developer Apposing has agreed a partnership deal with Liverpool arts organisation FACT.

Earlier this month, Apposing announced that it had become a partner of Liverpool arts organisation FACT. It will work with FACT on projects including online platform Art-Player.tv and events for schools.
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Title Annotation:Features
Publication:Daily Post (Liverpool, England)
Date:Dec 26, 2011
Words:351
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