Sofa rental deal 'could be Brighter'.
Byline: Stephen Hayward and Dominik Lemanski
SHOPPERS who were talked into credit deals they could not afford by rent-toown firm BrightHouse are being hit again because its compensation awards are "inadequate", anti-debt campaigners claim.
The firm, which sells electricals and furniture, is paying back PS10.1million to 81,000 customers whose inability to pay was ignored.
It is accused of targeting low-income families with sky-high loan costs - charging an annual interest rate of up to 69.9 per cent.
A PS358 washing machine typically ended up costing more than PS1,000.
Yet the promised compensation is on average less than PS125 per person.
The firm is paying a further PS4.7million to 181,000 customers who cancelled before the goods arrived but who were still charged.
It follows a probe by watchdog the FCA.
Damon Gibbons, of the Centre for Responsible Credit, said: "The package is woefully inadequate for the damage caused."
Labour MP Yvonne Fovargue urged: "The Government should promote safer credit for the most financially excluded."