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Social media helps banks connect with customers.

Paris: Social media platforms help banks connect with their customers in a more modern tone and style as every bank uses social media.

They can deliver services that match customer expectations. Social media is an irreversible trend and a fundamental communication and information channel. Social media has even overtaken good old text messaging, whose use recently declined for the first time in its history, decreasing by -4.7% in France between 2015 and late 2016.

And it's definitely not just teenagers on social media. Use of social media and messaging apps (WhatsApp, Messenger, Snapchat, etc.) is gradually encompassing all age groups: over 80% of people under 40 and 40% of people between 40-59 have at least one social media account according to a study by ARCEP (French Regulatory Authority of Electronic and Postal Communications). And as shown by the latest Social Life barometer published annually by Harris Interactive, 76% of French web users visit a social media platform at least once a month, while 57% make it a daily habit.

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Publication:Daily the Pak Banker (Lahore, Pakistan)
Date:Dec 16, 2017
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