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Social media ROI; managing and measuring social media efforts in your organization.


Social media ROI; managing and measuring social media efforts in your organization.

Blanchard, Olivier.

Que Publishing


292 pages




In this guide for small and large enterprises who want to build a social media program, Blanchard, a brand strategist, recommends moving slowly and taking the time to build relationships using social media. He advises readers to avoid thinking of social media only as a marketing tool and agues that the enterprise's social media program should not be managed solely by the marketing department. In sections devoted to the development, integration, management, and measurement of social media programs, Blanchard offers solutions for attracting followers, managing crises, aligning social communications with broader business goals, and integrating social media into long- and short-term marketing campaigns, brand initiatives, and real-time customer support. The book is written in a conversational style, with Q&As, myths and facts, dos and don'ts, bullet points, right and wrong examples, and lists of best practices.

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Publication:Reference & Research Book News
Article Type:Book review
Date:Jun 1, 2011
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