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SoapBox rebrands its naturals collection.

ALEXANDRIA, Va. -- SoapBox Soaps LLC was founded in 2010 with a simple mission: to empower consumers to change the world through everyday, quality purchases. Cofounder and chief executive officer David Simnick began making the first batch of soap in the kitchen of his college apartment and today, five years later, SoapBox features two product lines and has a presence in some of the nation's largest retailers.

The company's newly rebranded naturals line is now called SoapBox Elements, while the SoapBox line includes hair and body products for the mass market.

Explaining SoapBox Elements' new look, Simnick states: "We recognized that, while we loved our bright colored packaging, it wasn't conveying the natural ingredients and mission. The team stepped back to look at who our customers actually were and realized they were moms who love natural products. From there we designed the bottles to look and feel more natural and feminine to hit that market on the head."

The SoapBox Elements products are all 100% natural, scented with essential oils and sulfate-, paraben-, artificial colorant- and EDTA-free, as well being cruelty-free, vegan, gluten-free and packaged in 100% recyclable packaging, according to the company.

SoapBox body washes and hand soaps are castile based and the bars are triple milled, the company notes, adding that the products are as "natural as natural can get" and are sold in stores operated by such mass market retailers as Whole Foods, H-E-B, Hy-Vee and Schnucks.

The company adds that its best-selling hair care products are those that are sulfate- and paraben-free, EDTAfree, cruelty-free and vegan. These shampoos and conditioners--which are filled with such moisturizing oils as argan and coconut--are sold exclusively at Target and have received hundreds of positive reviews on Target, com, according to the company.

The SoapBox line also includes sheer, non-greasy hand and body lotions in matching scents, along with paraben-and EDTA-free liquid hand soaps and body washes.

One part of the company's stated mission is that for each SoapBox personal care product sold, the supplier partners with nonprofits to give back bar soaps and clean water. The company says it works hard to ensure that it gives in a way that doesn't harm communities and economies.

"We always are looking to provide aid to communities in ways that can foster hygiene education and bolster the local economy," states SoapBox president and chief operating officer Dan Doll. "Our goal is to create a cycle of education, supply and demand for that economy, so that we never perpetuate aid dependency."

To that end, 66% of SoapBox's bar donations are stateside at homeless shelters and food banks. The company partners with Global Soap Project, an organization that collects hotel soap remnants and remakes them into new bars that can be donated, so that perfectly functional products can be reused.

For the company's international bar donations, SoapBox works in various ways. Many organizations already have hygiene programs in place, according to SoapBox, and in those cases the company simply provides the funds to purchase soap locally, which in turn helps local markets, gives a culturally relevant product and reduces the company's carbon footprint. Other organizations, SoapBox says, train local people to learn the trade of soap making and to start their own businesses.

For other SoapBox products, clean water is donated with every purchase. Splash, the company's clean water partner, has replicated the clean water infrastructure that McDonald's uses for all of its international stores and has applied it to orphanages. Splash's goal, according to SoapBox, is to put in place a self-sustaining clean water infrastructure.

Among the various awards that SoapBox has received are the NEXTY Editors' Choice Award for Beauty and Natural Living in 2014, the Best Body Wash of the Year award at the 2014 Beauty and Body Awards by Delicious Living, and the Sherbrooke Capital Entrepreneurship Award in recognition of excellence in innovation. In addition, SoapBox Intense Hydration Coconut Lotion won ECRM's Best New Product of 2015 award.

SoapBox Soaps LLC

1711 King St., Suite D

Alexandria, Va. 22314

Key contact: Anne Albright, Director of Sales


Phone: [313] 608-1962

Primary business: BEAUTY CARE

Hand soap, body wash, hair care

Total Store Expo booth #3645
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Title Annotation:TSE 2015 CORPORATE PROFILES; SoapBox Soaps LLC
Publication:Chain Drug Review
Article Type:Company overview
Geographic Code:1USA
Date:Aug 24, 2015
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