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Snyder Communications Unveils Bounty SCA Worldwide; Snyder Target Marketing Companies Join Together to Create Global Marketing Group.

BETHESDA, Md.--(BUSINESS WIRE)--July 22, 1999--

Snyder Communications, Inc. (NYSE:SNC) today announced that the Snyder business units which provide a wide range of target marketing services will now operate under the brand name of Bounty SCA Worldwide. The organization will operate as a global marketing group focused on consumer access.

Bounty SCA Worldwide will offer its clients an unprecedented array of global target marketing capabilities including consulting, product sampling, alternative media, database marketing, custom publishing, interactive media, media brokerage, fulfillment and packaging.

"Bounty SCA Worldwide offers its clients global consumer access," said Daniel M. Snyder, chairman and CEO of Snyder Communications, Inc. "It is this unique capability that differentiates us from our competitors and allows us to deliver a complete range of services to our Fortune 500 clients. The formation of Bounty SCA Worldwide is just one more example of how Snyder Communications is building itself into the world's leading marketing communications company."

Bounty SCA Worldwide, with over 1,300 employees, in 29 offices around the world, combines several Snyder Communications business units including Bounty, Sampling Corporation of America, Echo Media, Media Syndication Global, and American Student List Corporation.

Steven M. Kaplan was named President and CEO of Bounty SCA Worldwide. Kaplan will report to Michele Snyder, Snyder Communications' President and Chief Operating Officer. Reporting to Kaplan is a senior management team with over 150 years of combined international marketing experience. Reporting directly to Kaplan will be: Consumer Marketing Services -- Duane Clement, President; Direct Response Services -- Jeff Giordano and Glenn Giordano, Co-Presidents, custom media brokerage; Bill Bradford, President, syndicated media brokerage; and Data Services -- Marty Lerner, President. Leading Bounty SCA Worldwide's European organization will be Sinclair Stewart, Chairman, and Paul D'Inverno, President of Bounty SCA Worldwide's UK Division. Peter Martire was named Vice President of Finance.

"Bounty SCA Worldwide couples the large scale global access offered through our unique consumer pipelines with our impressive depth of services to maximize business build for our clients," said Steve Kaplan, President and CEO of Bounty SCA Worldwide. "The objective is clear. Give clients what they are asking for, global consumer access and expertise in execution."

Bounty SCA Worldwide clients include General Electric, Procter & Gamble, Johnson & Johnson, Yahoo!, Sprint, K-Mart, Discover Card, Unilever, IVillage, Disney, and Hoechst Marion Roussel.

Snyder Communications, Inc. is one of the leading providers of integrated marketing communications, interactive services and advertising in the world. Snyder's Bounty SCA Worldwide offers global consumer access and insight through its proprietary channels. Snyder's Brann Worldwide offers comprehensive direct marketing, database modeling, data warehousing, and other technology solutions. Snyder's provides an entire range of interactive capabilities, extending from front-end Internet Website development through to the back-end e-commerce systems. Snyder's Arnold Communications provides advertising, creative and public relations services through its global network. Snyder has offices throughout the United States, Canada, the United Kingdom, France, Italy, Hungary, Germany, and the Netherlands. Visit the Snyder Communications Website at
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Publication:Business Wire
Date:Jul 22, 1999
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