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Snowmobile contest pushed by Michelob Golden Draft, A-B.

Four consumers in Minnesota, North Dakota and Wisconsin will have the opportunity to roar through the woods on their own snowmobile as part of the "Win a Wildcat Snowmobile" sweepstakes, which is sponsored by Michelob Golden Draft and Golden Draft Light.

According to brand manager Don Meyer, the promotion was specifically designed for the three northern states, where the brands "have greatly exceeded sales expectations."

"From the first day of introduction, it's been our strategy to localize our promotions as much as possible," Meyer said. "In an area where winter outdoor activities are so popular, we believe this snowmobile sweepstakes perfectly reflects that strategy."

In addition to the four snowmobiles to be given away, other prizes include winter jackets and ice scrapers. Local radio promotions will help support the campaign, Meyer added.
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Title Annotation:Anheuser-Busch Inc.'s sales promotion
Publication:Modern Brewery Age
Date:Feb 8, 1993
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