Snowboard rats prefer Warsteiner.
"Bryan Robley's look and snowboarding embody the Warsteiner's 'Because life is too short' tagline and brand character," according to Gregory Hardman, president of Warsteiner Importers Agency, Inc. (WIA). He continues, "For those snowboarders who are LDA+, there is nothing quite like the feeling of a good 'ride.' We can relate to that feeling and think we capture the essence of it in what Warsteiner stands for."
The limited edition Warsteiner snowboard carries the signature Robley look, with a treatment of an intense looking female snowboarder in a midriff Warsteiner t-shirt. When flipped over, the Robley snowboard reveals the Warsteiner slogan: "Because life is too short to drink cheap beer."
The snowboard will be on display off premise and available for purchase at www.warsteiner-usa.com.
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|Title Annotation:||Weekly Specialty Beer Report; Warsteiner Importers Agency Inc. offers specially designed snowboard|
|Publication:||Modern Brewery Age|
|Article Type:||Brief Article|
|Date:||Nov 3, 2003|
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