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Snowboard rats prefer Warsteiner.

Warsteiner has been almost alone in cultivating the coveted snowboard demographic, and the company will treat its sports enthusiasts and Warsteiner fans to the second year of a specially designed Warsteiner snowboard, created by sports artist Bryan Robley. The year 2003 also marks the fifth consecutive year of a customized Warsteiner poster by the artist.

"Bryan Robley's look and snowboarding embody the Warsteiner's 'Because life is too short' tagline and brand character," according to Gregory Hardman, president of Warsteiner Importers Agency, Inc. (WIA). He continues, "For those snowboarders who are LDA+, there is nothing quite like the feeling of a good 'ride.' We can relate to that feeling and think we capture the essence of it in what Warsteiner stands for."

The limited edition Warsteiner snowboard carries the signature Robley look, with a treatment of an intense looking female snowboarder in a midriff Warsteiner t-shirt. When flipped over, the Robley snowboard reveals the Warsteiner slogan: "Because life is too short to drink cheap beer."

The snowboard will be on display off premise and available for purchase at www.warsteiner-usa.com.
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Title Annotation:Weekly Specialty Beer Report; Warsteiner Importers Agency Inc. offers specially designed snowboard
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 3, 2003
Words:180
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