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Snow-joke! Asda Go Getters to end days of Christmas queue rage; SHOP TALK.

Byline: ruki sayid

CHRISTMAS queue rage could become a thing of the past as supermarket giant Asda recruits an army of Go Getters.

Asda is hoping its teams of food fetchers will prevent tempers flaring at checkouts as shoppers who forget a vital item at the last minute can ask the Go Getters to go and grab it for them.

Asda's research found their customers' top gripe is the family that keeps others waiting as they load up the conveyer belt then tear away to find a product they failed to pop in their trolley.

And Christmas is the worst time of year for it, Asda says, with musthaves like stuffing, tin foil, custard and cranberry sauce all left out by forgetful families.

As part of a pounds 1million investment, Asda is also bringing in teams of queue busters with giant "Snowone here" fingers to point out the shortest queues to shoppers.

Customer service director, Helen Milford, said: "Christmas is the busiest time of the year for our customers and this year we'll be pulling out all the stops to give them all a helping hand.

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"We know preparing for Christmas celebrations is no mean feat, and our Go Getters are limbering up to deliver an extra present for mum this year - peace of mind during the Christmas shop."

And to beat snow rage, the chain is rolling out Operation Snowflake to make sure car parks are gritted and delivery vans are loaded with spades, snow tyres and even sledges to make sure groceries get to customers' homes no matter what the weather. With temperatures set to plummet to -10C this week, the scheme includes an online, one-stop winter shop with hundreds of items to help you brave the big freeze from de-icer and anti-freeze to soup, hot chocolate and even duvets and blankets all on one page.

Paul Stevens, head of online food at Asda, said: "We want to help make our customers' lives as easy as possible throughout the winter, so the aim of our online cold shop is to do exactly that; shoppers can find all the winter essentials together in one place.

"It's easy to panic-buy prematurely when the cold weather sweeps in unexpectedly, but we are reassuring customers there is plenty to go around and no need to stockpile as our colleagues will be working around the clock to help keep the nation warm."
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Publication:The Mirror (London, England)
Date:Dec 1, 2010
Words:400
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