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Snow show does Denver.

Snow-sports gear is selling like hotcakes after a down year, and manufacturers massed in Denver in late January to strut their latest stuff.

"For the first time ever, the U.S. snow-sports industry did $1 billion in the month of December," said David Ingemie, president of Washington, D.C.-based SnowSports Industries America (SIA) after the first day of the SIA Snow Show at the Colorado Convention Center in downtown Denver. "It's up about 14 to 16 percent over the 2009-10 season."

The event, held from Jan. 27 to Jan. 30 and then at Winter Park and Devil's Thumb Ranch in Grand County Jan. 31 and Feb. 1 for on-snow demos, moved to Denver last year after a long run in Las Vegas.

The double-digit uptick in sales translated to a sold-out show with more than 110 new exhibitors and a 5 percent to 8 percent increase in attendance, skewing toward out-of-staters, Ingemie added.

Five Snow Show Standouts

QuickPoles (Sandia Park, N.M.): Ski poles that snap into your bindings for an easy-to-carry package. www.quickpoles.com

Icelantic Skis (Denver): Highly functional works of otherworldly art. www.icelanticboards.com

MIPS Helmets (Stockholm, Sweden): Featuring the Multidirectional Impact Protection System. www.mipshelmet.se

Mountain Approach (Ketchum, Idaho): Trekking skis with permanent skins fold up into a backpack so you can snowboard down. www.mtnapproach.com

Beardski (Dallas): Perhaps the most ridiculous product at the show, an insulated ski mask covered in a bushy synthetic beard. www.beardski.com

[ILLUSTRATION OMITTED]

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Title Annotation:[TOURISM]
Author:Peterson, Eric
Publication:ColoradoBiz
Article Type:Brief article
Geographic Code:1U8CO
Date:Mar 1, 2011
Words:249
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