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Snapchat launches new shows for Ramadan.

New line-up of 60 shows on Discover covers a variety of topics including comedy, lifestyle and cooking

Updated 12 sec ago Arab News April 15, 2021 14:33 Follow @arabnews

DUBAI: Snapchat has announced its new slate of shows for Ramadan 2021, which will bring more content from Discover partners to the app.

Snapchatters will have access to 60 new shows curated in partnership with broadcasters, digital publishers, and creators in the Middle East and North Africa (MENA) region.

Discover partners have created shows such as "Robe'3 Nejmeh" from Rotana Group; "Azma bel 3azba" from Dubai Media; and creators' shows including "Noor Stars" and "Banen Stars" from Diwan Group; "La Tagoolha" from the Saudi Broadcasting Authority; "Lovin Saudi Ramadan Eats" from Augustus; "Anasala Family" from Alfan; and "Cosmo Mukbang" from ITP.

"People are spending more time on social and communication platforms nowadays, and are becoming more engaged with mobile content. A large number of our audience in the region are using Snapchat every day," said Fahad Alkhamisi, Head of Digital Media at Saudi Broadcasting Authority.

"Therefore, we are leveraging our successful partnership with Snapchat to provide them with new and exciting content this Ramadan, and we look forward to extending this collaboration that will give them an enjoyable screening experience in the future."

Snapchatters in the region claim that they will spend 30 percent more time on their social and communication apps this Ramadan compared to last year, leading to these platforms creating more content for the holy month.

Snapchat currently has a monthly addressable reach of 67 million in MENA and 18 million in Saudi Arabia alone.

In Ramadan 2020, Snapchatters in the UAE, Saudi Arabia, and Kuwait, spent 77 minutes daily on the app on average. In Saudi Arabia, more people watch content on Discover than on any of the other top 10 TV channels.

"People want to consume content on their mobile phones and at their own convenience. Snapchat's Discover is the new digital majlis for Snapchatters during Ramadan and is the natural evolution of the story format, with shows that are made by the region's top media publishers, editorially selected, brand-safe, and made just for Snapchat," said Sara Abu Zahra, head of Strategic Media Partnerships, MENA & India, at Snap.

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Author:Arab News
Publication:Arab News (Jeddah, Saudi Arabia)
Date:Apr 15, 2021
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