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SnackNation Acquires EdgiLife Snack Subscription Firm, Love With Food Brand.

MANews-(C)2009-2018

21 June 2018 - US-based tech-enabled snack marketplace SnackNation has acquired consumer insights and data analytics company EdgiLife and its brand Love With Food, the company said.

EdgiLife has one of the nation's largest direct-to-consumer snack subscription services.

It is the creator of a proprietary insights platform that enables emerging food, beverage and CPG brands to tap into valuable customer intelligence while placing products in the hands of the right hyper-targeted consumers.

As a result of the acquisition, SnackNation is now able to serve hundreds of thousands of consumers through both the office and the home in every state across America.

Terms of the deal were not disclosed.

Ong, a software engineer, is now senior vice president of Data and Insights at SnackNation. EdgiLife's proprietary technology allows CPG companies to rapidly test a product with highly specific consumer groups, to receive rapid feedback, and to make informed decisions based on the insights learned.

The data is presented in an easy-to-use dashboard that allows brands to quickly analyze and filter their results based on demographic, consumer purchase intent and more.

SnackNation is a tech-enabled snack marketplace that serves CPG brands to consumers.

Country: USA

Sector: Food/Beverages/Tobacco

Target: EdgiLife, Love With Food

Buyer: SnackNation

Vendor:

Deal size in USD:

Type: Corporate Acquisition

Financing:

Status: Closed

Buyer advisor: , ,

Comment: Terms of the deal were not disclosed

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Publication:M & A Navigator
Date:Jun 21, 2018
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