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Smartphone apps consumption Women ratio 29pc higher than men.

Third-party apps dominate the consumption of online video on mobile devices among all participants in the seven Arbitron Mobilebased measurement services in the United States, United Kingdom, France, Germany, China, Japan, and Indonesia.

While a larger percentage of smartphone panelists across the seven countries uses mobile web browsers to access online video - 87.5 percent via web browsers versus 57.4 percent via apps - a significant majority of time spent with mobile online video happens on third-party apps.

An average of 88 percent of all online video minutes viewed across the seven panels are accessed via mobile apps such as YouTube; Netflix; and QIYI Video, the leading online video mobile app in China.

Online video consumers in the China smartphone panel (operated by iResearch) spend the most time with mobile video apps - 350.1 minutes each month, followed by mobile videophiles in the United States panel - 230 minutes/month and in Indonesia-181.5 minutes/month. Female smartphone owners report spending a little more than 2 hours a week using downloaded social networking applications, compared to slightly more than 1-and-a-half hours for men, (124 minutes vs. 96 minutes) finds J.D. Power and Associates in its 2013 US Wireless Smartphone Satisfaction Study. Looking at age groups, 18-24year-olds not surprisingly are the heaviest users of social networking apps (154 minutes per week), though 35-44-year-olds (138 minutes) exceed the 2534 group (120.5 minutes) in weekly consumption.

There is then a dramatic drop among older age groups, down to 82 minutes for the 45-54 set, 84.5 minutes for the 55-64 group, and 49 minutes for the 65 and over group.

The figures are substantially lower than self-reported consumption of social networking by respondents to an Ipsos study released early this year. In that study, social networking users reported spending more than 3 hours per day on the sites. Of course, the J.D. Power & Associates report is limited to smartphone users of social media applications, but other studies have estimated that mobile accounts for 40-55 percent of social media time, which would translate to considerably higher consumption than seen in this latest study, if using the Ipsos results as a benchmark. (Another caveat: that 40 percent figure from Nielsen is based on mobile app and mobile web usage of social networking, but the J.D. Power figures seem low even when accounting for that.) Nevertheless, the age and gender trends are important considerations. And there are similar dynamics at play when examining the propensity to download social networking applications: 84 percent of 18-24-year-old smartphone users report having done so, dropping to 46 percent of those aged 65 and older. Female smartphone users responding to the J.D. Power survey were also 21 percent more likely than male smartphone users to have downloaded a social networking app (74 percent vs. 61 percent).

Facebook is most popular for social networking app downloaders, used by 96 percent, ahead of Twitter (35 percent), Google+ (20 percent), LinkedIn (16 percent), and Myspace (4 percent). Only 3 percent report downloading a different app, such as Pinterest. The world is going crazy over an invention that we know as mobile phones. The immense popularity and the large fan following that this device enjoys has made it a significant invention of the 21st century.

The impact of mobile phones is discernible in anywhere. A majority of the population around the world is powered with a cellular phone that has completed our lives. It seems that we cannot do without this device. And it looks all the more stranger when everybody knows that mobile phones were considered to be real luxury exactly ten years ago and they were not even known 20 years go. But the truth is, mobile phones have not only made over lives easy and convenient, but they are also stylish enough to become your fashion statement. Gone are the days, when the mobile phones were considered as one big luxury. Now they are the necessity. There are a whole lot of varieties, shapes and models of mobile phones, which powers the user with an array of features. Even in the third world countries, the craze of mobile phones is constantly increasing, enabling the mobile phone manufacturers to penetrate the mobile phone market deeper. They are marketed according to their target audience. The prices of these devices have come down heavily, plus the features of this gadget has increased as well, making the users harness the mobile phones to the fullest.

With the advent of the various techniques of marketing, like the mobile phone deals, there has been a widespread increase in the mobile phone business in the United Kingdom. Under the contract mobile phones, this business is significantly growing, while the consumers have been baited by the various contract mobile phone plans that look so tempting at the face value.
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Publication:Flare
Geographic Code:9CHIN
Date:May 15, 2013
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