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Smart Shoppers Go Green This Christmas.

LONDON, November 28 /PRNewswire/ --

- Spend Online, Help Save the Planet, get Cash Back With Smartlygreen.com

With the average British shopper set to spend GBP546(1) on Christmas gifts, food and drink this season, every penny counts.

Smartlygreen.com has opened its doors to help the UK's 27 million(2) online shoppers to extend their goodwill to the planet by donating to charity at no extra cost - and get cash back, too.

At last, green gifts needn't mean worthy, but dull, hemp bags and compost bins. With oodles of respected retailers on board, smartlygreen.com is packed with all the latest high street must-have products and special discounts.

Choose from HD flat screen TVs to designer fashions, while easing your eco-conscience by offsetting your purchase against your own carbon footprint. By shopping online with smartlygreen.com, consumers could offset more than half a tonne of carbon each. If you live in a small flat and don't own a car, that's 25% of your annual target.

As an extra reward for your saintliness, the smartlygreen.com loyalty scheme also offers cash back as you shop online with the likes of John Lewis, Asda, The Carphone Warehouse, Boots, and Natural Collection. You can top up your environmental charity donation, buy green products, or simply take the cash.

People in Britain expect to spend GBP385 on gifts and GBP178 on food and drink this season.

If 10% of the nation's 10 billion(3) online seasonal sales were redirected to smartlygreen.com, UK shoppers could collectively offset an estimated 1.7 million tonnes of carbon. That's enough to cover the carbon footprint of every household in the UK(4) for the duration of the festivities - from Christmas Eve to Boxing Day.

It makes sense to Stephen Fry, patron of environmental charity PURE, the Clean Planet Trust (Registration No. 1112249). "Join me by cutting down your household's carbon footprint, and offset what remains by donating to PURE, the Clean Planet Trust. It's the most sophisticated solution to fighting climate change," he says.

For a more rewarding Christmas, register today, visit http://www.smartlygreen.com

Notes to Editors:

1. Deloitte Survey, November 2007

2. Forrester Research European Study, October 2007

3. YouGov/Logan Tod, August 2007

4. Assumption: 21 million households, 10 tonnes of annual carbon emissions per household.

For further information and images, please contact: Dawn Flynn, Companycare, Tel: +44-(0)118-920-7670 or dawn.flynn@companycare.com
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Publication:PR Newswire Europe
Date:Nov 28, 2007
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