Smart Choice for commuters (BIKE2WORK).
Key action: Energy-efficient transport
Austrian Mobility Research / Forschungsgesellschaft Mobilitaet GemeinnE-tzige GmbH (FGM-AMOR), Austria
Udruga Sindikat Biciklista / Cyclists% Union (SinBic), Croatia
Nantes Metropole Communaute Urbaine (NMCU), France
Europa Inform Consulting, Italy
Federazione Italiana Amici della Bicicletta Onlus (FIAB), Italy
Paragon Limited, Malta
Asociatia Green Revolution (AGR), Romania
Urban Planning Institute of the Republic of Slovenia (UIRS), Slovenia
Keywords: cycling commuter, employers, campaign, cities, bicycle-friendliness
Duration: 21/06/2014 - 21/01/2015
Budget: EUR 1 (EU contribution: 0%)
Contract number: IEE-13-585
Grant agreement not yet signed
The main objective of Bike2Work is to achieve a significant energy-efficient modal shift from motorized modes to cycling by introducing behaviour change programs to employers that sustainably change the behaviour of commuters.
Bike2Work will be highly effective in achieving modal shift because it combines two fields of action that have both been proven to be effective in getting more people to cycle to work. This project connects Bike2Work campaigns with the improvement of the bicycle-friendliness of employers and achieves a mutual reinforcement of effects. Existing Bike2Work campaigns are highly effective in changing the behaviour of participants because they are based on proven behaviour change methodologies taken from other sectors such as public health and energy saving. Similarly, the bicycle-friendliness of an employer has a proven effect on the number of employees cycling to work. And it has been demonstrated that these two approaches reinforce each other employer support and campaigns each becoming more successful if implemented in a complementary manner.
This intervention is particularly valuable to employers because it is designed to overcome many of the barriers faced by employers that stop them implementing sustainability programs, especially SMEs. Bike2Work is popular and well supported by employers, employees and external stakeholders of all sizes because it is provided as a simple, easy to use package with external support. These activities are coordinated at the site, company or city level. An integrated programme can include team activities, workplace champions, supporting good causes and activity sampling in a short burst of promotional activity, repeated and followed up by supportive actions which cement the cycling behaviour change for the longer term. Online tools mean that the implementation is easy and consumer driven, while the implementers and employers get sophisticated analysis to use to create further change.
To achieve the objectives Bike2Work will:
Extend and intensify existing nation-wide campaigns for consumers and employers,
Enable small scale campaigns to be successful on a bigger scale,
Replicate campaigns, tools
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