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Small World Toys Launches Quarterly Newsletter for Retailers and Consumers.

'Not So Small Talk' to Debut in October at Specialty Toy Retail Stores Across the Country

CULVER CITY, Calif., Oct. 24 /PRNewswire-FirstCall/ -- Small World Toys(R), a wholly owned subsidiary of Small World Kids, Inc. (BULLETIN BOARD: SMWK) , today announced it will be publishing a quarterly newsletter for distribution to specialty retailers across the country. The newsletter will also be available to consumers at select specialty toy stores.

The free newsletter, called "Not So Small Talk," will offer insight into important topics related to the health and well-being of children as well as practical tips that parents can use on a daily basis. The first issue, which will be distributed in October, will focus on the growing number of children in the U.S. who suffer from obesity.

"We hope readers will find 'Not So Small Talk' informative, educational, insightful and, most of all, helpful," said Debra Fine, CEO of Small World Kids, Inc. "Whether you are a parent, a grandparent, a teacher, a retailer or someone who just loves kids, this newsletter will help you improve the lives of the children around you."

The newsletter will include regular sections, including "Dear Debra," where Fine will respond to reader questions; "Parent's Place," which will provide practical tips for parents on how to enhance their child's well-being; "Retail Roundtable," which will be a question-and-answer column between Fine and a different specialty toy retailer each issue; "Toy Topic," which will be a feature piece on a topic related to children's physical and mental health and development; and "Did You Know," where readers will find interesting facts and statistics.

"Not So Small Talk" will be distributed to specialty toy retailers as an information resource, with additional quantities provided to retailers for distribution to consumers. The newsletter will also be available online at http://www.smallworldtoys.com/.

Small World Kids Inc., through its wholly owned subsidiary Small World Toys, develops, manufactures, markets and distributes high-quality specialty toys and educational products for children. Its sales categories include infant, preschool, early learning, imaginative and active play, represented by award-winning brand names Ryan's Room(R), Gertie Ball(R), IQ Baby(R), and Neurosmith(R). The company also holds rights in the U.S. for specialty channel distribution for brands such as Little Tikes(R) and Tolo(R). Small World Toys' products are sold in over 3,000 locations -- including educational channels, retail chains, Internet sites, catalogues and specialty stores. For more information, please visit http://www.smallworldtoys.com/ or call 310-645-9680.

Forward-Looking Statement

This press release may contain forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including, among other things, any projections of earnings, revenues (including where the underlying contract has already been signed), or other financial items; any statements of the plans, strategies, and objectives of management for future operations; any statements concerning proposed new products, services, or developments; any statements regarding future economic conditions or performance; statements of belief and any statement of assumptions underlying any of the foregoing. The risks, uncertainties and assumptions referred to above include, among other things, performance of contracts by customers and partners; employee management issues; the timely development, production and acceptance of products and services and their feature sets; the challenge of managing asset levels, including inventory; the flow of products into third-party distribution channels; and the difficulty of keeping expense growth at modest levels while increasing revenues. These and other risks and factors that could cause events or our results to differ from those expressed or implied by such forward-looking statements are described in our most recent annual report on Form 10-K and quarterly reports on Form 10-Q, as well as other subsequent filings with the Securities and Exchange Commission. We assume no obligation and do not intend to update these forward-looking statements.
 Contact: Steve Honig
 The Honig Company, Inc.
 310-246-1801
 press@honigcompany.com



CONTACT: Steve Honig of The Honig Company, Inc., +1-310-246-1801, press@honigcompany.com, for Small World Kids, Inc.

Web site: http://www.smallworldtoys.com/
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Date:Oct 24, 2005
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