Small Kitchen Appliances (Non-Cooking) in Colombia - New Study Released.
[USPRwire, Mon Feb 02 2015] The boom in coffee consumption in Colombia towards the end of the review period was due mainly to the changing perception of coffee among Colombian consumers. This coffee boom substantially boosted sales of coffee mills, pushing overall sales of small kitchen appliances (non-cooking). The shift in the general coffee culture and the changing attitude towards coffee in Colombia is based on a combination of factors, although the promotional efforts of companies such as Toma Cafe have played a major role. Toma Cafe has adopted a holistic approach to coffee culture, operating a chain of retail outlets and specialist coffee shops which foster coffee culture with the intention of encouraging all of this has boosted sales of consumer appliances which can help consumers to recreate specialist coffee shop experience at home, including coffee mills.
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Rayovac Varta SA is set to remain the leading company in small kitchen appliances (non-cooking) during 2014. Rayovac Varta is the only company offering products in the majority of small kitchen appliances (non-cooking) categories with its Black & Decker brand. The company offers a popular range of coffee mills and it is also one of the leaders in electric knives and electric can openers. Black & Decker is a very well-known brand in Colombia due to its long-standing presence in the country.
Rising coffee consumption in Colombia is set to be the most external factor promoting sales of small kitchen appliances (non-cooking) during the forecast period. However, the current range of these products on offer is very basic and none of them offer any real innovation related to the preparation or consumption of coffee. In addition, ordinary grinders and choppers can perform more or less the same function as a coffee mill, meaning that innovations relating to the ability of consumers to control the amount of coffee prepared and to prepare several different densities of ground coffee which are suitable for different kinds of coffee makers may be to types of features which will be appreciated by coffee connoisseurs considering the purchase of a coffee mill during the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Colombia with research from Euromonitor's team of in-country analysts.
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|Date:||Feb 2, 2015|
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