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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization.

9781788921855

Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

Edited by Barbara Schmenk, Stephan Breidbach, and Lutz Kuster

Multilingual Matters

2019

178 pages

$39.95

P53

Language scholars from Europe and Canada offer nine essays on the tendency to use a range of popular terms in scholarship, policy papers, practical applications, and curriculum development in language education discourse as if their meaning were obvious and shared across the globe. They examine the use of the term "innovation," the use of paradigm shifts and turns, the idea of multiple intelligences, the notions of intercultural and transcultural learning, the idea of exposure, the term "language commodification," and the concept of superdiversity. Some chapters include topics that were presented at a conference in Berlin, Germany, in May 2014. Distributed in the US by National Book Network. (Ringgold, Inc., Portland, OR)

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Article Type:Book review
Date:Jan 1, 2019
Words:142
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