Sleeves and labels provide the ideal love match for Nescafe Gold Blend.
The heat sensitivity is provided by a thermo-chromic panel on the jar's paper label, manufactured by Waddington Labels. When covered with the consumer's palm the panel becomes translucent, revealing the winning or losing copy, In order to prevent this being seen by the consumer, a full-length opaque sleeve was required. Traditionally such blocking out is used achieving silver, which has a dulling effect, but Nescafe naturally required a predominantly gold colour to tie in with its iconic brand.
Decorative Sleeves used its extensive printing knowledge and expertise to achieve the desired effect while producing a striking gold finish to maximise brand impact on-shelf. The six colour gravure printed sleeve also features a red heart and a promotional banner.
In addition, a window on the back of the sleeve is left unprinted to allow the Best Before End date to show through.
Contact Decorative Sleeves on tel: 01553 769319 or visit www.decorativesleeves.co.uk
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|Title Annotation:||packaging equipment|
|Publication:||Food Trade Review|
|Article Type:||Brief Article|
|Date:||Feb 1, 2004|
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