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Skybags Gets Cooler!

Mumbai, March 30 -- Graffiti is an art form used mostly in the West and is considered a way of self expression. It is an extremely bold way to express oneself with the use of loud colours and drawings or writings on walls or in any public place. Graffiti was initially used to cover the rough edges of the city and has gradually been recognized as an art form. This form of expression has slowly found its place in India because of the evolving cosmopolitan culture.

Skybags being a trendsetter in the luggage category has taken this form of self expression to trolley bags. Skybags makes stylish bags, which are in tune with the desires of today's generation. John Abraham, bollywood actor and celebrity who is a style icon amongst the youth is the brand ambassador for the brand.

Mr. Manish Vyas, Vice President-Marketing, VIP Industries Ltd said, "Skybags is the new generation stylish travel gear brand. The new Graffiti range and John Abraham perfectly reflect the brand values of style as well as sturdiness, which appeals to today's young work force"

"Today's young Indian consumer is far more traveled and is conscious of the looks and style of his travel gear. The Graffiti Range from Skybags is a product of our vision to cater to this evolving urban Indian consumer. With the design and colours of this range, we are sure to connect with them and make a shift in the traveling trends in India", he added.

Skybags' progressive vision and forward looking outlook has made the Graffiti collection possible. The urban unconventional Indian will take a liking to the collection instantly as it relates to their way of life. Travel escapades would be incomplete without a Graffiti bag.

Besides its uber cool looks and chic designs, the graffiti collection also suffices all the functional needs of a travel bag. It's a sturdy yet light weight, four wheeler bag which is easy to lug along, with interesting features like in built TSA lock, which is now an essential requirement for people travelling to the U.S.A.

Skybags Graffiti collection is available across of VIP stores in India and very competitively priced at Rs. 5300/- for the cabin bag size.

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Publication:India PRwire
Geographic Code:9INDI
Date:Mar 30, 2012
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