Printer Friendly

Skratch labs performance drink.

Working as a physiologist for pro cycling teams, Allen Lim, Ph.D., found a home-cooked meal to be a big advantage to athletes. "Whenever we cooked from scratch, the athletes performed a lot better," he says. He applied the philosophy to a homemade performance drink with half the sugar and twice the salt of leading brands, and no artificial flavors (that's real freeze-dried fruit) or colors.

[ILLUSTRATION OMITTED]

"On every level, we're different than other sports drinks," says Lim, who made bigger and bigger batches starting in 2008, and even used the paint shaker at McGuckin Hardware as a powder-mixer for his "secret drink mix." Word-of-mouth-driven demand from runners, cyclists, NASCAR drivers and even chefs led Lim to launch Skratch Labs in February with Aaron Foster. Ten months later, the largely direct-sales company has boomed to 14 employees and more than 200 retailers. "It's been a wild ride," Lim says. "It's pretty exciting." $20 for 1 lb. of powdered mix retail.

Made by Skratch Labs LLC, Boulder, www.skratchlabs.com. Also available at Whole Foods and numerous bike shops in Colorado.
COPYRIGHT 2012 WiesnerMedia, LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2012 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:COLORADO COOL STUFF
Author:Peterson, Eric
Publication:ColoradoBiz
Date:Nov 1, 2012
Words:181
Previous Article:Mind to spirit pathways Colorado beetlekill bowls.
Next Article:Colorado's landmark hotels book.
Topics:

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters