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Skaarfish: 'big fish' of frozen salmon emphasizes custom processing expertise.

Skaarfish: `Big Fish' of Frozen Salmon Emphasizes Custom Processing Expertise

As the world's largest supplier of farmed salmon, Skaarfish is quite bullish on the outlook for the frozen Norwegian product.

Situated on Norway's west coast in Floro, the company claims to have the most modern slaughtering and processing plants anywhere. Skaarfish also produces mackerel and herring, but salmon is the main item, about 70% of which is sold in frozen form. All markets are served, supported by sales offices or representatives throughout the world.

Company president Harald Skaar, stressed the importance of meeting each customer's particular requirements, and to this end a comprehensive quality control system has been implemented. Specifications for all orders, such as size, fat content and meat color, are logged into the firm's data base. On the production end, technical information is collected through laboratory analysis of fish supplied by farms under contract to Skaarfish. This data provides a unique opportunity to tailor the product to suit each order.

The company's computerized quality control system has developed to the extent that within a few minutes of slaughtering, complete details about the fish are available. This enables Skaarfish to closely match sales and production to market requirements.

A custom-designed computer is used to control the freezing process and also monitor the cold store to ensure that a temperature of -30 [degrees] C is maintained. Six freezing tunnels, each with a capacity of 10 tons, utilize specialized freezing techniques that reportedly turn out better quality products than conventional procedures. In describing the firm's policy of processing and freezing fish within three hours of being slaughtered, Mr. Skaar stated, "It (the salmon) is still fresh; it's just not on ice."

Transport to market, which Skaarfish looks upon as an integral part of its production process, has not been overlooked in quality control procedures. Strict requirements concerning handling and temperature maintenance must be followed by all carriers and distributors. The company enters into contracts only with those carriers it feels can meet its comprehensive procedures.

New markets are important in building future growth. "Closeness to markets will be crucial for us," Mr. Skaar commented. "This means that we fully understand customer requirements and can deliver salmon of the right quality, and also in the form of products which can attract new groups of customers."

PHOTO : Salmon in cold storage at Skaarfish in Floro, one of the exporters authorized to sell frozen salmon. Due to a -30 [degrees] C temperature and careful packaging, product can be stored for up to two years without a loss in quality.
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Title Annotation:Skaarfish of Norway
Publication:Quick Frozen Foods International
Article Type:company profile
Date:Jul 1, 1990
Words:425
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