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Sixty-four percent of small businesses name marketing a top challenge in capital one survey.

ONE OF THE TOP CHALLENGES THAT SMALL-BUSINESS OWNERS FACE is marketing, according to a new survey from CapitalOne, McLean, Va.

Only two in five of the survey respondents reported executing a marketing campaign in the past six months, despite 70 percent who say that they would if they had the resources and capabilities.

"Small business is a driving force of our national and local economies and the fabric of the communities we live, work and play in--yet many businesses struggle to market themselves effectively," says Keri Gohman, head of small business banking at Capital One. "That's why we launched Spark Plug--to recognize and reward small businesses with resources they need to help them reach new customers and grow within their local markets."

Throughout the Spark Plug campaign, business bank customers submitted nominations for the chance to receive custom print, out-of-home, video, and digital advertisements, at no cost to them. Throughout the Spark Plug campaign, Capital One selected 125 small businesses and produced 150 custom advertising assets. The assets will be marketed by Capital One in select cities beginning today and over the course of the next few months on targeted media channels aimed at driving awareness and reaching new customers.

"We heard what small businesses are craving most, and were taking action to meet their specific needs," said Gohman. "We're using our own advertising dollars to give our small business customers a boost and help them gain more customers, and that's really the most important thing to a business owner"

Spark Business from Capital One comprises a suite of products and services specifically designed for small-business, including credit cards with unlimited rewards, no-fee checking and savings, and secure and flexible merchant service offerings. (

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Title Annotation:Stay Connected:
Publication:ABA Bank Marketing
Date:Oct 1, 2015
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