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Six salons in upstate New York and northern Pennsylvania.

* Six salons in upstate New York and northern Pennsylvania faced a long rebuilding process after they were destroyed in August by the destructive one-two punch of Hurricane Irene and a severe tropical storm just several days later. Massive flooding forced these businesses to close, and it took weeks and even months to repair and rebuild, The salons, along with three neighboring salons that offered workspaces to many of the displaced stylists, received a welcome boost from the Matrix Chairs of Change initiative. Led by Matrix VP/GM Colin Walsh, and joined by Al DiTulio, president of the local A&A Beauty Supply Company, the team made surprise visits to each salon to celebrate their re-openings.

The group presented the owners with six months worth of Matrix professional products to help them regain their business momentum, an Elchim blow dryer for each stylist and an assortment of product samples for clients. The salons also received a full day education class with Matrix artistic director Daniel Roldan, gift baskets to raffle off to clients and incremental Matrix Friends and Family points.


The six salons included The Cutting Edge, The Styling Corner and Shear Paradise in Owego, NY; and Paula McNeil, Image Salon and The Klip Joint in Athens, PA. The three "helping salons7'included Hair Designs in Owego, NY and Mane Designs and SophistiCuts in Sayre, PA.
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Title Annotation:Marketing News
Publication:Household & Personal Products Industry
Geographic Code:1U2PA
Date:Feb 1, 2012
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