Printer Friendly

Sink your teeth into this trend.

Sales of all things vampire are thriving.

In case the continued stream of deals for HBO's True Blood and Summit Entertainment's Twilight haven't convinced you, The Hollywood Reporterestimates that current vampire films and merchandise are sucking some $3 billion annually out of consumers' coffers. Additional series like Vampire Diariesare also making an impact on sales. Merchandise, not including publishing or DVDs, accounts for $600 million of the total, according to the Hollywood trade.

The licensee lists keep expanding, and for till-death-do-they-part, committed Twihards, there is even an officially licensed Bella's Engagement Ring for $1,979.00, in white or yellow gold and diamonds. For the less-eternally committed, there is a faux-bling version at Toys "R" Us for $29.99 by National Entertainment Collectibles Association (NECA).

Separately, Summit and NECA are the subject of a brief story about licensed merchandise surrounding release of the latest of Suzanne Collins's "Mockingjay" young adult novels.

Zazzle already has on-demand merchandise available.

COPYRIGHT 2010 Plain Language Media
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2010 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Licensing Letter
Article Type:Brief article
Geographic Code:1USA
Date:Sep 6, 2010
Previous Article:Gaming companies in play, but are the going prices inflated?
Next Article:'Kill fees:' agents seeking compensation when clients bail on approved categories, licensing in general.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters