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Sink your teeth into this trend.

Sales of all things vampire are thriving.

In case the continued stream of deals for HBO's True Blood and Summit Entertainment's Twilight haven't convinced you, The Hollywood Reporterestimates that current vampire films and merchandise are sucking some $3 billion annually out of consumers' coffers. Additional series like Vampire Diariesare also making an impact on sales. Merchandise, not including publishing or DVDs, accounts for $600 million of the total, according to the Hollywood trade.

The licensee lists keep expanding, and for till-death-do-they-part, committed Twihards, there is even an officially licensed Bella's Engagement Ring for $1,979.00, in white or yellow gold and diamonds. For the less-eternally committed, there is a faux-bling version at Toys "R" Us for $29.99 by National Entertainment Collectibles Association (NECA).

Separately, Summit and NECA are the subject of a brief story about licensed merchandise surrounding release of the latest of Suzanne Collins's "Mockingjay" young adult novels.

Zazzle already has on-demand merchandise available.

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Publication:Licensing Letter
Article Type:Brief article
Geographic Code:1USA
Date:Sep 6, 2010
Words:157
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