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Singapore : SingTel brings championship line-up and Formula 1 fun to everyone.

Title sponsor of the FORMULA 1 SingTel Singapore Grand Prix for the fifth year, Singapore Telecommunications (SingTel) continues to bring the F1 race experience closer to Singaporeans with their F1 for Everyone initiative. This year, SingTel teamed up with race promoter, Singapore GP to organise a series of exciting race-themed roadshows across Singapore, culminating in the grand finale roadshow, which took place on 1 and 2 September. The event was officiated by Mr S Iswaran, Minister in Prime Minister s Office and Second Minister for Home Affairs & Trade and Industry.

I welcome the growing number of F1-related lifestyle events that are being held in our heartlands as well as in our entertainment precincts. This year, the private and people sectors have made a concerted effort to bring the F1 buzz even closer to the community. I hope that more organisations will come forward to collaborate, like SingTel and Singapore GP together with F1 in Schools, the Singapore Sports Council and People s Association, to share the excitement of F1 with even more Singaporeans, said Mr S Iswaran.

The grand finale roadshow witnessed an exciting line-up of champions for this race season, including the top three 2012 SingTel Grid Girls as voted by Singaporeans and Singapore s fastest electric go-kart race car driver, who wins a pair of passes to meet the F1 drivers in person at an autograph session. The top 10 fastest SingTel F1 simulator drivers also walked away with prizes. The unveiling of the all-new FORMULA 1 SingTel Singapore Grand Prix trophy also took place. In addition, roadshow goers witnessed the high-octane race among students for the F1 in Schools Fastest Car Challenge as well as an exciting showdown to be the fastest electric go-kart racer.

To bring F1 fun to everyone, roadshow goers were treated to entertaining carnival activities such as race-themed balloon sculptures, stick-on tattoos, caricature-drawings, a dynamic performance by Bloco Singapura drum crew, colourful stilt-walkers and a live screening of the Belgian Grand Prix in true high-definition and 3D.

SingTel reaches the community with an F1 experience for everyone

Bringing the exhilaration of F1 to everyone across the island is at the heart of SingTel s mission. It has been heartening to see Singaporeans experience the speed and the glamour of F1 at our various roadshows. To reach out to everyone, including families, youths and people with special needs, we invited students from APSN Tanglin School to experience the electric go-karts at the first roadshow. Following the success of our first two roadshows, we wanted to continue bringing amazing experiences with even more adrenaline pumping race-themed activities at our final roadshow, said Mr Allen Lew, Country Chief Officer and CEO, Group Digital Life of SingTel.

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Publication:Mena Report
Geographic Code:9SING
Date:Sep 3, 2012
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