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Sinfully Delicious Dessert Bites to Debut on QVC Low Carb Gourmet Food Show New Year's Day; New Low Carb Candy Targets Those Resolving To Lead Healthier Lifestyles In The New Year.

ATLANTA, Dec. 31 /PRNewswire/ -- Hot new low carb candy makers Innovative Candy Concepts will debut their newest product, Sinfully Delicious dessert bites on QVC, Jan. 1, 2004. The show, called "Low Carb Gourmet Food," will air live from 7 - 9 PM (ET).

Viewers at home will be able to call in during the show to speak with Armand Hammer, President and CEO of Innovative Candy Concepts, about his personal experience in developing Sinfully Delicious and how it has benefited him, as well as the candy's amazing health attributes.

"It's the perfect time to introduce candy to an audience looking for weight loss and healthy eating opportunities after the holiday season," said Hammer. "QVC is a great fit with our targeted innovative marketing plans for Sinfully Delicious as we begin to launch our national consumer awareness campaigns for this very unique low carb, virtually calorie free candy that is an excellent tasting dessert for dieters as well as a viable sweets alternative for diabetics."

Innovative Candy Concepts (I.C.C.), based in Atlanta, GA, is comprised of two popular candy brands, Too Tarts Kidz Kandy and Sinfully Delicious. Too Tarts is America's best selling kids candy, with nationwide distribution, and makers of Sour Blast, Super Sweet and Sweet Heet sprays, Xtra Sour Goo, UFOs and new Suck Ups miniature baby bottles. Sinfully Delicious is no guilt, low carb, no sugar, no fat, two calorie dessert bites, available in 12 decadent dessert selections and a variety of packaging options. Made with mannitol, Sinfully Delicious is safe for diabetics. Further information on I.C.C. brands can be obtained by visiting http://www.sinfullydelicious.com/ or http://www.tootarts.com/ .
 Contact: Lisa Westerfield
 404-505-7332
 National Director of Communications
 lisa.westerfield@icccandy.com



CONTACT: Lisa Westerfield, National Director of Communications of Innovative Candy Concepts, +1-404-505-7332, or lisa.westerfield@icccandy.com

Web site: http://www.icccandy.com/ http://www.sinfullydelicious.com/ http://www.tootarts.com/
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Date:Dec 31, 2003
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