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Sindh govt launches anti-dengue drive.

KARACHI -- Secretary Health Dr Shireen Narejo on Tuesday said that there was need of making coordinated efforts to control the prevalence of dengue mosquitoes.

She said this during launching ceremony of Dengue Se Paak Pakistan campaign held at locale hotel. The drive was jointly launched by Government of Sindh, Plan International Pakistan and Reckitt Benckiser. Director Marketing Reckitt Benckiser Fahad Ashraf, representatives of Plan International Pakistan and heads of programmmes were present on this occasion

Dr Narejo said Sindh government was already working on a dengue prevention and control programme. She said: We want to proactively plan for this season to ensure people are adequately equipped with the right tools to protect themselves from diseases like dengue.

National Program Manager, Plan International Pakistan, Asim Saleem said community level campaign had kicked off across Pakistan and will continue till May 2016 in first phase, while next phase of drive will start from August 2016. He sought media help to control the spread of dengue from the country.

Director General Health Services Baluchistan Dr Masood Nosherwani said aim of launching Dengue Se Paak Pakistan drive was to control the prevalence of dengue with better strategy. He said dengue situation was under control in Baluchistan province and there was not epidemic like situation in the province.

Program Manager, Dengue Control Government of Sindh, Dr Masood Solangi informed that the incidence of dengue increases post rainy season are due to stagnant water that becomes a breeding ground for mosquitoes. This year, provincial governments are taking proactive measures at the grass root level to ensure reduction in the incidence of dengue in Pakistan, which has significantly increased in the last five years. In 2015 alone, 3,692 cases were reported in Sindh while KPK and Punjab accounted for 1,397 and 4,281dengue victims. These cases were reported across urban cities as well as rural settlements.

He said campaign aims to reduce the incidence of dengue all over the country through a multi-pronged approach that will focus on a number of pre-planned activities characterized by a combination of innovative approaches to generate maximum impact and learning. He said these activities will focus on educating people mainly on 4 key areas mainly: cover (open water containers and getting rid of stagnant water puddles); clear (trash and keep surroundings clean); safety (through use of anti-mosquito products) and, support (each other by encouraging this behavior).

Director Marketing, Reckitt Benckiser Pakistan,Fahad Ashraf, This initiative is in line with RB's philosophy of 'Healthier lives, happier homes'. Mortein has been actively involved in enabling and empowering families to protect themselves from mosquito-borne diseases, particularly dengue, since the past several years. This time with this campaign we aim to go national and have envisaged a Dengue Se Paak Pakistan. A 'Dengue Se PaakPakistan'anthem sung by acclaimed vocalist Rahat Fateh Ali Khan also forms part of the campaign's awareness plan.

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Publication:Regional Times (Karachi, Pakistan)
Geographic Code:9PAKI
Date:Mar 23, 2016
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