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Simply Better.

Simply Better

Patrick Barwise & Sean Meehan

Harvard Business School Press

60 Harvard Way, Boston, MA 02163

0875843980 $24.95 1-800-668-6780

Simply Better: Winning And Keeping Customers By Delivering What Matters Most is the collaboration of Patrick Barwise (Professor of Management, London Business School) and Sean Meehan (Martin Hilti Professor of Marketing and Change Management at IMD, Lausanne, Switzerland). A straightforward guide to what customers really want, and how to attract and keep them--not with silly bells and whistles, or trivial differences between brands, but rather by offering the solid benefits of good service, on-time delivery, and quality products. Chapters address the challenges of striving for innovation, warn against the impracticality of "inside-the-box" advertisement, the importance of distinctive advertising (far more so than having a distinctive product!), and much more. A solid treatise, recommended especially for business managers and owners striving to improve the bottom line through higher quality and better customer reputation.
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Author:Greenspan, Able
Publication:Reviewer's Bookwatch
Article Type:Book Review
Date:Oct 1, 2004
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