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Silhouette Brands.

In the February 2000 issue of ICR, we noted that Silhouette Brands had reached distribution agreements with the Genuardi's Family Markets supermarket chain and Eagle Food Centers. Showing no sign of stopping, Silhouette has announced this month that it has received authorization from H-E-Butt Grocery Co. to distribute its Skinny Cow Low Fat Ice Cream Sandwiches to 176 H-E-B Food/Drug Stores. Distribution will be handled by the Dreyer's subsidiary Sun Belt Distributors of Houston, which serves H-E-B stores in Texas, Louisiana, and Mexico. H-E-B will carry two Silhouette SKUs, the all Vanilla and the Chocolate Vanilla Combination, both in sixpacks.
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Publication:Ice Cream Reporter
Article Type:Brief Article
Geographic Code:1USA
Date:Mar 20, 2000
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