Printer Friendly

Signs are that smokers reject calls to stub it out.

NO SMOKING signs may be driving more people to light up, a psychological study suggests.

Scientists say the messages have an "ironic effect" on smokers that increases their craving for tobacco.

Without being aware of it, they react to the signs by thinking of and wanting cigarettes.

"You get ironic effects when you couple information that people perceive with negation," said researcher Brian Earp, from Oxford University.

To test the theory, Mr Earp's team first primed a group of smoking volunteers from a town in New England, US, by showing them a number of photographs. Some included a no smoking sign in the background or at the edge of the picture, while others had the signs edited out.In a series of experiments, the researchers showed that participants who had earlier been shown no smoking signs were more drawn to smoking-related images such as ash trays and cigarettes.
COPYRIGHT 2011 MGN Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2011 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Daily Post (Liverpool, England)
Date:May 6, 2011
Words:148
Previous Article:Liverpool to host new annual tall ships sailing race across Irish Sea.
Next Article:Station artists show their mettle.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters