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Sightward Founder To Offer Analytics Vision at Enterprise Data Mining for E-Business.

Business Editors/Technology Writers


Sightward, Inc., a predictive analytics technology company, today announced that Rod Cook, Ph.D., founder and chief technology officer, was invited to speak at the Enterprise Data Mining for E-Business conference in Boston.

Cook will discuss the role of analytics in customer relationship management (CRM). His comments will be delivered during the panel, "Integrating CRM" on Wednesday, July 18th at 3:30 p.m. EST. Enterprise Data Mining for E-Business runs from July 16-18 and will be held at the Swissotel.

In 1999, Cook founded Sightward at a time when prediction technologies were increasingly being applied to e-commerce websites and e-marketing campaigns. With many years of experience in the field of statistical pattern recognition, Cook recognized these technologies were limited by minimal targeting accuracy, prediction capabilities, logistic efficiency and usability. Cook pioneered a new architecture enabling predictions surpassing levels achieved by competing products.

Cook is a twenty-year veteran at successfully bringing sophisticated technologies to market. In 1994, he managed the acquisition of xSides by Packard Bell, where he continued to serve as executive vice president and chief technical officer. Prior to xSides, Cook was the chairman and founder of Optimas Inc., a leading software developer of scientific image processing products.

Cook has also served as vice president of BioSonics, where he developed a system for optical pattern recognition. He received a doctorate in statistical pattern recognition from the University of Washington.

About Sightward

Sightward ( is a predictive analytics company enabling business decision makers to precisely target their customers. Sightward's patent-pending technology allows companies to better manage their profitability and customer value through targeted marketing and proactive management of ROI. The technology shows users exactly how to achieve the best results with the least risk, and enables them to easily modify campaign objectives to maximize results. Sightward's prediction technology is ideal for any company that sells via multiple channels. The software's unique architecture is attractive to a variety of industries ranging from e-commerce to financial services and insurance. Sightward was founded in 1999 and is based in Bellevue, Washington.
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Publication:Business Wire
Date:Jul 10, 2001
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