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Siblings pierce market with new product.

Laurier Falldien is convinced he has developed the perfect product for body piercing, considered one of the fastest growing services in North America.

Magic Dragon Mist Inc. is the brainchild of Falldien, owner of Canadian Red Dragon Tattoo Studio who launched a spinoff business after developing a unique product line to serve the body piercing market. Falldien operates the business with his brother Phil.

The product line is comprised of soap, oral rinse and spray, each of which contain a combination of natural herbs, oils and extracts depending on the application.

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"I've been in the tattoo business as an artist and a business owner for the past 25 years and I'd heard of an all-natural tattoo after-care product called 'Tattoo Goo,' so I contacted the company and arranged to be the Canadian distributor," says Laurier Falldien. "That's what gave me the idea for a piercing after-care product."

Based on his own research, Falldien developed a list of products he considered would be best for what he wanted his new products to do, and, in early 2001, gave the list to former Sudbury resident and Pennsylvania Mercyhurst College biochemistry student Mari Demarco. It took about five or six months of testing to ensure the products would work, he says.

Using his own education in biology and biochemistry from Laurentian University, Falldien developed a lab next door to his Sudbury-based tattoo and piercing studio. The company now produces and bottles 2,500 bottles a week with expectations that the product could reach 10,000 units within the next couple of years.

Studios in Canada and the United States already carry the products and the company is even fielding interest from Europe, he says.

Working with local dentist Dr. Terry Witzu, they have developed an offshoot of the Magic Dragon Mist called Herbal Oral Products or HOP for short. Witzu says he has been in discussions with researchers from the University of Toronto who are considering it as a potential treatment for assorted periodontal conditions such as oral ulcers that are an effect of chemotherapy.

Witzu says he has been introducing the product to several of his longtime patients at his dentistry practice. He is compiling this information from his patients with the aim of using the data as a reason for further study.

Company name: Magic Dragon Mist Inc.

Owner(s): Laurier Falldien, Phil Falldien

Online: www.magicdragonmist.com

By ANDREW WAREING

Northern Ontario Business
COPYRIGHT 2003 Laurentian Business Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 
Article Details
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Title Annotation:New Biz Startup; Magic Dragon Mist Inc.
Author:Wareing, Andrew
Publication:Northern Ontario Business
Geographic Code:1CONT
Date:Sep 1, 2003
Words:405
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