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Sial 2002: The Global Food Marketplace.

20-24 October 2002 - Paris, France

With 5,200 exhibitors from 94 countries divided into 17 food sector activities. SIAL offers countless opportunities to develop new partnerships and discover the latest product innovations. Much more than a giant showcase, SIAL is also a source of crucial market information: consumer trends, new product formats, changes in consumption patterns and new concepts are interpreted and analysed in the Trends & Innovations Area. Below are just a handful of companies who will be exhibiting at this event.

Everything you want to know about SIAL 2002 can be found at www.sial.fr

The site provides a quick response to a whole range of inquiries and provides all the practical information you will need.

FOOD FROM BRITAIN

British food and drink will take centre stage at SIAL 2002, with 69 UK manufacturers represented within the British pavilions organised by Food from Britain at this premier international food and drink exhibition.

With 100,000 international buyers due to visit SIAL 2002, British food and drink producers will have a prime opportunity to demonstrate their reputation for variety, quality and innovation. They will also have the chance to highlight their influence in spearheading some of the most important trends in the global food industry such as convenience and ethnic foods, and innovative drinks.

To spotlight this innovation, Food from Britain will be showcasing all the new British products in a special display area on its stand, with the most original rewarded with Food from Britain's best new British product award.

Visitors will also be attracted to the British pavilions as Food from Britain will be unveiling its new eye-catching stand branding, due to be used for all future shows throughout the world.

The British exhibitors will be supported additionally by Food from Britain through the publication of a catalogue and a comprehensive CD-Rom which will be sent out to the international buyers prior to the show, and available on the FFB stand throughout the show.

Margaret Beckett, Secretary of State for Environment, Food and Rural Affairs, will be further backing the British at SIAL by touring the British pavilions to see for herself the strength of the British producers and their dedication to increasing export business.

For those companies not yet in a position to exhibit but interested in finding out more about exporting to France, Food from Britain has organised a trade development visit coinciding with the start of SIAL. This will include store visits, market briefings and the opportunity to see first hand the exhibition. David McNair, Chief Executive, Food from Britain commented "SIAL is the most important and largest international food and drink show in 2002, so it is only fitting that Food from Britain is providing such wide-ranging support for our British exhibitors and future exporters. I am encouraged that so many British food and drink manufacturers are taking the opportunity to demonstrate the richness and diversity of their industry, and launch new products at this international showcase."

For further information, please contact

Food from Britain

David Goron

Tel: 020 7468 8552

Karen Beston

Tel: 020 7468 8588

BLUE DRAGON

G. Costa is using SIAL 2002 to showcase extensive new product development for Blue Dragon, to show the new brand packaging and to launch two very different snack products. These exciting new products take the Blue Dragon brand into new market sectors and further strengthen its position as the pan-Oriental specialist.

Snack 'n' dip is a combination of rice crackers with a portion of Sweet Chilli Dipping Sauce. It is the first time that Blue Dragon has combined its popular rice crackers and Sweet Chilli Dipping Sauce in one product. Retailing in 135g packs there are three variants in the range -- lightly salted, spring onion or garlic. Blue Dragon will also be introducing Rice Noodle Bowls. These come in four flavours -- Mixed Vegetable, Spicy Thai, Garlic Chicken, and Beef and Onion.

Previewing on the stand will be the multi-lingual packs of the 'Simply Meal Kits'. Launched earlier in the year, the Simply Meal Kits contain all the essential authentic ingredients needed to make four classic oriental meals. The range consists of Simply Sushi, Simply Green Curry and Simply Pad Thai and being previewed at the show is Simply Sweet and Sour.

Finally SIAL 2002 will be the first show at which the trade can see the new livery. Blue Dragon's packaging has been redesigned to give a clear identity for the brand and a focus on consumer education. The new look is rolling out from September, starting with the most popular items from the ranges.

For further information, please contact

Blue Dragon

Tel: 01622 713300

BRIO FOODS LIMITED

Brio Foods, manufacturer of natural and innovative ingredients have chosen SIAL 2002 as an international showcase for their company and will be exhibiting as part of the Welsh Development Agency Pavilion. Their EFSIS accredited factory produces a comprehensive range of diced, sliced and pureed products including garlic, ginger, chillies, kafir lime leaves, lemon grass, galangal, capers, olives, citrus peels and sun dried tomato. The site has recently benefited from a [pounds sterling]1 million cold store extension and can now also offer IQF products which include baby sweet corn, mange tout, water chesnuts and bamboo shoots.

For further information, please contact

Nigel Route

Brio Foods Limited

Tel: 01244 288599

Email: info@briofoods.com

Website: www.briofoods.com

CARGILL INTEGRA

Cargill Integra will be looking to attract new customers at this year's SIAL having recently expanded its production capabilities following its acquisition of Irish food producer, Meadowbrook. The company which is celebrating its first year of business at the show, has also renamed the companies within the group under the Cargill Integra banner and will be using the exhibition to unveil its new corporate identity to both existing and new customers.

Cargill Integra brings together the sourcing, importing and processing capabilities of companies from locations around the world within one strategic business. The company supplies a wide range of poultry and beef products to food manufacturers across Europe, for use in convenience, added-value dishes including ready meals, pizzas, pies, sandwiches and soups. As well as supplying a full range of raw, fully cooked, flavoured, roasted and steamed products, the company can also develop additional products to suit the specifications of individual customers.

"The acquisition of Meadowbrook earlier this year has enabled us to expand our processing capabilities, offering a range of additional products to both our existing European manufacturer base and new customers," said Strategic Business Director, Mark Sisson. "We now have a facility, in County Monaghan, which allows us to assemble ready to eat products as well as cooking a range of meats, in an environment designed to ensure Food Safety"

Also at the show, Cargill Integra will be unveiling its new corporate identity having recently rebranded its operations in Holland, Belgium and the UK. Dutch manufacturer, Hermelink has been renamed Cargill Integra Holland, Belgian processor, Vleki has become Cargill Integra Belgium, Meadowbrook is now known as Cargill Integra Ireland, and the UK based operations, Fields International and Sun Valley Meat Purchasing, have been rebranded Cargill Integra UK. The final company within the group, Concordia Foods--a joint venture between Sun Valley and Brazillian manufacturer, Sadia--will continue to trade under its existing name within the network.

"Over the last year, we have built awareness of Cargill Integra and our approach to being a total food solutions provider. We are now a well-recognised player within this market, and therefore believe it is the right tine to rebrand all the companies within the group," says Mark Sisson,

For further information, please contact

Cargill Integra

Tel: 01905 760 910

NOON PRODUCTS

Noon products will be exhibiting at SIAL The company was founded by Sir Gulam Noon in 1989 and since then remains the market leader in Indian chilled ready meals. Much of the success is due to the company ethos that focuses on the importance of product quality and authenticity through using only the best, pure ingredients combined with the latest technology. Noon Products and it's team of chefs continue to win awards for quality and innovation.

Although Indian cuisine represents 90% of turnover Thai, Mexican, Chinese and Italian dishes are also produced. Noon supplies leading supermarkets across the UK and Europe with bot private label and a range of Noon branded chilled and frozen ready meals and snacks.

For further information, please contact

Noon Products

Tel: 020 8571 1866

Email: info@noon.co.uk

RADNOR HILLS

Radnor Hills Mineral Water Company Ltd, producer of a wide range of soft drinks, is pleased to announce the successful launch of its new juice drink range Sunfun, a blend of 5% pure fruit juice and clear still spring water, available in 500ml bottles with sportscap packaging. Sunfun is available in four fruity flavours: Peach and Grapefruit, Blackcurrent and Gooseberry, strawberry and Mango, Traditional Lemonade.

The range, which was launched earlier this year, has shown huge potential both in the UK home market and in Europe and Scandinavia, positioned as a healthy alternative to sugary, carbonated soft drinks.

Radnor Hills will be displaying Sunfun on the Welsh drinks stand at SIAL 2002, together with a full selection of all Radnor Hills products, it is also on display in the coveted Innovations Area.

For further information, please contact

Penny Butler

Radnor Hills

Tel: 01547 530220

DINKUM PRODUCTS

Dinkum Products will be exhibiting their unique start-up kit for serving branded fresh milkshakes at SIAL 2002. The package consists of everything needed to serve fresh, thick milkshakes with an ice cream texture.

The shakes can be served in a glass or in printed cups with lids and straws supplied free of charge. The mixing process in the cup ensures there is no wastage of product. A comprehensive point of sale package is also supplied. 2002 offers an improved machine and completely new brand image.

For further information, please contact

Dinkum Products

Tel: 0121 682 2805

Email: dinkum@globalnet.co.uk

Website: www.dinkum.net

SADIA INTERNATIONAL

Sadia International will be exhibiting at SIAL this year. Sadia is one of the world's leading producers of chilled and frozen foods. First set up in Brazil way back in 1944, Sadia is today the market leader in all segments in which it is present, and is also Brazil's main exporter of meat based products. Sadia now boasts no less than 12 industrial plants in Brazil that together produce more than 1.3 million tonnes of products per year.

The total range comprises over 2,500 different products to choose, savour and enjoy: varied cuts of poultry and pork meat, cooked meats, cold cuts in general, sausages, hamburgers, breaded products, lasagne, ravioli and other types of pasta, meat based ready meals, creamy margarines, pizzas, soups, desserts and a lot more besides.

Sadia currently exports quality to over 65 different markets and runs commercial offices in England, Italy, the United Arab Emirates, Japan, China, Argentina, Chile and Uruguay, which means speedy in *oco service and readiness to deal with the clients varied requirements. In England and Ireland, Sadia is exclusively distributed via Concordia Foods. which is a joint venture between Sadia and Sun Valley.

Right from the raising of the animals to the transport of the finished products, passing through production in top quality industrial plants, at all stages of product on Sadia keeps to international quality standards, animal welfare and food safety that have been approved by the world's most demanding clients markets and certification bodies.

For further information,

Sadia International

Tel: 00 55 (**) 3649 3845

Concordia Foods Ltd

Tel 01905 760939

FIDDES PAYNE

Innovative herbs, spices and sugar merchant Fiddes Payne returns to SIAL this year. The company will be showing its latest launches and is confident these will match last year's star performer, Sugar Sparklers, which won SIAL's Best Innovation Award. Fiddes Payne have some real show stopping products this year, from the new fragrant bouquet garnis blends to our fresh vanilla pods in cigar tubes, all practically and stylishly packaged for instant shelf appeal.

Grind Fresh Mills -- a variety of fresh herbs and spice mills such as Sea Salt with Seaweed, Rainbow Peppercorns, Lemon & Dill and Pizza and Pasta.

Festive Fun and Magic Miniature Cake Decorations -- Handmade novelty sugar characters designed to attract interest and sales during Christmas and other occasions like Halloween and Easter.

Vanilla Pods -- The only vanilla pods to be vacuum packed into tubes to preserve the beans natural flavour and extend storage life.

Bouquet Garni -- Fiddes Payne's unique blends for poultry and meats or fish and vegetables.

Visitors will also be able to see Fiddes Payne's full range of herb, spices, cake decorations and flavoured sugars all with their new contemporary look.

For further information, please contact

Fiddes Payne

Tel: 01295 253888

COTTAGE DELIGHT

This year speciality food manufacturer Cottage Delight will be making its first appearance at SIAL.

Cottage Delight has become synonymous with a quality innovative collection of speciality foods and has recently been awarded 19 Great Taste Awards, with the Top Award for "English Speciality Product" for it Mango & Aubergine Chutney.

Over 700 products are available in the range including many traditional British goods such as jams, marmalades, curds chutneys and pickles. Products are made to exceptionally high standards and to ensure that quality is never compromised, only traditional methods and recipes are used.

Jams and marmalades are made in limited batches in open copper pans using the best grades of fruit. The best selling strawberry jam is still hand poured into the jar to ensure that the fruit remains whole and evenly distributed. Chutneys and Pickles are prepared in open stainless steel pans, cooked gently to capture and maintain the texture, colour and flavour of the ingredients.

To guarantee that products are perfectly presented, Cottage Delight's jars, bottles and gift packs are all hand finished using the simplistic yet distinctive packaging.

Cottage Delight is looking to increase it's distribution in the European market. Stephen Hodgetts, Sales and Marketing Director comments, "A1though Cottage Delight already has good distribution internationally, we feel that we could be better represented within Europe. SIAL will provide the perfect platform for us to improve our distribution into Europe and also for us to showcase our range of speciality foods to quality, international buyuers."

For further information please contact Cottage Delight

Tel 01538 398839

Website: www.cottagedelight.co.uk

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Publication:Food Trade Review
Date:Sep 1, 2002
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