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Shulertown returns.

Old Gathering Spot Now Serves as Site of Fayetteville Marketplace

THE DICKSON STREET AREA of Fayetteville is fondly remembered by some as "Shulertown," in reference to a popular soda pop gathering spot in the 1940s.

As of August, there's a new minimal, aptly named Shulertown Marketplace, on the revitalized Dickson Street.

Fayetteville lawyer Ron Bumpass, with partners Tom Pierson Jr. and Tom Bailey, recently developed an old 15,000-SF food warehouse into the eclectic shopping spot.

Bumpass, you may know, has served on the city council and worked with the area's improvement district for more than 10 years. He was one of the original developers of the renowned Old Post Office restaurant in 1978.

Shulertown, featuring a charming decor of architectural tile floors and old street lamps inside, resembles a European market. The marketplace is already 80 percent leased, housing 21 businesses with about five vacant bays. The center is surrounded by city parking where condemned buildings were razed in the city's efforts to beautify the area.

Stores include Alpha Omega, a computer store; Disc City; Houndstooth Clothing; Sidney's Silk Screens; Leather Etc.; D.J.'s, a women's clothing store; The Fleece Shop; Coleen's Gifts; and Passages, featuring gift items, wind chimes and musical instruments. Other stores offer greeting cards, stained glass, custom furniture, rocks and crystals.

In a somewhat unusual arrangement, some of the bays are leased directly to the entrepreneurs, but others are stocked with consignment merchandise and run by people employed by Bumpass and his partners.

Shulertown is looking for a restaurant tenant. It has an ideal space with 3,000 SF inside to seat 100 and a 1,000-SF area outside to seat another 36.

"Twenty-five thousand people live or work within one mile of here," Bumpass says. "And 10,000 go to church on Sunday within a mile and a half of here. The Walton Arts Center |just across the street~ attracted 250,000 people last year."

With those kind of statistics, one would expect Shulertown to do well. Bumpass is glad to have the marketplace, which was two years in the making, up and running, and he's proud to be part of Dickson's renaissance.

The city also is working on a tourism bus that would run a circuitous route from the city square through the University of Arkansas and down Dickson.

Shulertown's actual address is 401 Watson St., but it is located on the north side of Dickson near the Walton Arts Center.

The malls were recognized for the "Holiday Helper" program, which last year provided "helpers" for customers at mall entrances during the Christmas holidays. Helpers, from non-profit community groups, assisted customers with packages, information, flashlights and umbrellas.

The malls plan to repeat the program again this holiday season, and The Pines -- the General Growth Management mall in Pine Bluff -- will be joining in. Look for Holiday Helpers beginning the day after Thanksgiving.
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Title Annotation:new minimall in Fayetteville, Arkansas
Author:Ford, Kelly
Publication:Arkansas Business
Date:Oct 25, 1993
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