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Showing off.

Priory Mini has chosen Waring and Netts, the Newcastle-based architects, to design its latest purpose-built showroom and service centre at Priory Cars, The Silverlink, Wallsend.

It's the first Mini showroom to be purpose-built in Tyne & Wear and the first to be designed by an architect from the region. As the UK's most successful motoring lifestyle brand, Mini naturally sets high standards of creativity in its customer-facing environment. Usually, this would demand that the brief to design a new site would be placed with one of three Mini-approved architects from outside of the region.

"We've a long relationship with Waring and Netts and knew they could exceed Mini's standards as well as provide a practical, state of the art solution," commented Jim Barton, dealer principal at Priory BMW and Mini.

"Mini's requirements, whilst demanding, were less of an issue than the need to maximise a minimal site footprint and present the brand icon effectively", said Steve Kendal, Project Leader W&N.

The site is due to officially launch in late June to coincide with the launch of the new Mini Cabriolet. As befits a 21st Century design symbol, the first impression of the building is that of an elevated and floodlit top-of-the-range Mini.
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Publication:Evening Chronicle (Newcastle, England)
Date:May 21, 2004
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