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Showcase for Award-Winning Beauty Package Designs.

- HBA IPDA--Gain Visibility for Your Creativity and Clients

NEW YORK, June 14, 2010 /PRNewswire/ -- HBA Global Expo has extended the awards nomination deadline for its International Package Design Awards (IPDA) at until Friday, June 18th. These prestigious awards honor the year's most innovative packaging in several categories including cosmetics, fragrance, personal care, skin care and sustainability. Designs that have been re-freshed, improved, or offer new features or technologies are all eligible to participate.

As the longest running package design awards in the beauty industry-major brands, niche players and indie companies, have all won HBA's IPDA awards for their stand-out package design and engineering achievements. Last year's IPDA winners and finalists included Lancome, Bumble & Bumble, Ed Hardy, Oribe, New Wave Fragrances, Sephora, Coty, P&G, Elizabeth Arden, Stila, Physicians Formula, No Frizz, EOS, Alberto Culver, Urban Decay, Avon, Prive, La Prairie, and Dior.

Any size company can submit designs that are introduced for retail from October 1, 2009 through August 31, 2010, including suppliers, design firms and brand manufacturers.

Finalists for the IPDA Awards are announced in early August and the Category Winners and the Grand Award are revealed during the HBA Global Expo & Conference, September 28-30, 2010 at the Jacob K. Javits Convention Center in New York. The award finalists and winners are displayed in the IPDA Showcase at HBA, which is the largest product development event in the industry. More than 16,000 beauty and personal care professionals from all over the world will be able to view the IPDA finalists up close and get inspiration for their future packaging design plans.

"Our industry thrives on creativity and HBA Global is honored to be the platform for packaging genius and celebrate the year's most stand-out products," said Jill Birkett, Brand Director, Beauty & Wellness.

Judging for the IPDA is done by a "Committee of 100" made up of industry professionals, designers, suppliers and members of the media. IPDA submissions are evaluated on the following: originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging. The HBA IPDA awards are promoted through press releases and PR Newswire, and finalists and winners receive coverage in leading trade publications and on the HBA Global website.

The HBA IPDA Awards are sponsored by Beauty Packaging and HAPPI magazines. For more information about the HBA IPDA Awards go to or contact Nicole Bullock at +1-609-759-7603 or

About HBA Global Expo & Conference

HBA Global Expo & Conference ( is the leading product development for the entire beauty community including skin care, cosmetics, fragrance, personal care and well-being industries. For three days the top brand manufacturers from mass to prestige, as well as independent and niche beauty companies will gather to learn about industry trends and discover new products from the world's leading suppliers. The HBA educational conference is renowned for providing an unparalleled look at both the marketing and technical drivers in the health and beauty space and provides proven strategies for business growth. Co-located with HBA will be The Spa & Resort/Medical Aesthetics Expo showcasing the convergence of the traditional and medical segments of the spa and resort industry.

More information on HBA Global Expo & Conference, taking place September 28-30, 2010 at the Jacob Javits Convention Center can be found at To sign up to receive the HBA eNewsletter and Honest Beauty blog as well as connect on Facebook, Linked In and Twitter also go to
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Publication:PR Newswire Europe
Date:Jun 14, 2010
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