Printer Friendly

Show on women issues strikes a chord with many.

DR SNEHA Mathur lives in Mumbai and has a very successful practice. Yet, when she comes across various medical and social issues on an annual visit to her home in a small town, she decides not to return. She copes with a personal tragedy, is forced to break off her engagement but continues to help the poor with their medical needs.

The issues Sneha comes across might be fictional, but they represent some very real problems which plague the country.

The protagonist of the popular DD National show Main Kuch Bhi Kar Sakti Hoon ( now in its second season) has inspired many and the show has resonated with the audience.

The show's creative director, Feroz Abbas Khan, who is known for films such as Gandhi My Father and Dekh Tamasha Dekh , says, " The impact of the first series in small towns and villages has been unprecedented.

Even the TAM ( television audience measurement) figures covering urban cities and metros have reported that 58 million people have watched the serial. We have received 6.25 lakh calls from viewers." Main Kuch Bhi Kar Sakti Hoon uses the entertainment education model of communication to focus on issues that are prevalent in all parts of India.

" Health and women empowerment are very important for the development of the country.

What we call the demographic dividend can easily translate into a demographic nightmare. If we do not provide affordable high quality health services, correct the sex ratio, empower women with education and stop violence against them, we might be chasing a mirage. The serial uses the medium of TV and radio as a platform to tackle these issues," Khan says.

The serial is produced by Population Foundation of India ( PFI) in association with the Government of India.

Main Kuch Bhi Kar Sakti Hoon airs every Saturday and Sunday at 7.30 pm on DD National Show gets good ratings in villages & metros

Copyright 2015 India Today Group. All Rights Reserved. Provided by SyndiGate Media Inc. ( ).

COPYRIGHT 2015 SyndiGate Media Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2015 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Mail Today (New Delhi, India)
Geographic Code:9INDI
Date:Apr 25, 2015
Previous Article:Narine likely to miss game against Royals.
Next Article:HAPPY TO HELP.

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters