Shoprite and digital services provider My Web Grocer have teamed up with Apple to launch an iPhone and iTouch application.

Shoprite and digital services provider My Web Grocer have teamed up with Apple to launch an iPhone and iTouch application. Shoprite Weekly Specials enables shoppers to view the latest promotions and the items available at each store, as well as create a shopping list from hundreds of products. "This new application not only helps our customers save money, but more importantly it makes their lives a little bit easier," said Shoprite senior vice president of marketing Cheryl Williams. "We want to do everything we can to enhance the customer experience at Shoprite and the iPhone app is a mobile extension of those efforts."