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Shock ads to fight smoking.

A GRAPHIC advert showing fat oozing from a smoker's artery was launched yesterday to encourage people to kick the habit.

The British Heart Foundation's first anti-smoking campaign uses a hard-hitting TV commercial.

It shows a group of young friends having a drink and a cigarette together in the pub.

After they light up, fatty goo starts oozing unpleasantly from the end of their cigarettes.

The BHF said one in five deaths each year - around 114,000 - are due to smoking, with 30,000 caused by cardiovascular disease.

Peter Hollins of the BHF said: "The point of the campaign is not to lecture, still less to moralise, but to give people practical help."

Its website, bhf.org.uk, and helpline - 0800 169 1900 - offers support and tips on kicking the habit.
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Publication:The Mirror (London, England)
Date:Jan 2, 2004
Words:130
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