Shock ads to fight smoking.
The British Heart Foundation's first anti-smoking campaign uses a hard-hitting TV commercial.
It shows a group of young friends having a drink and a cigarette together in the pub.
After they light up, fatty goo starts oozing unpleasantly from the end of their cigarettes.
The BHF said one in five deaths each year - around 114,000 - are due to smoking, with 30,000 caused by cardiovascular disease.
Peter Hollins of the BHF said: "The point of the campaign is not to lecture, still less to moralise, but to give people practical help."
Its website, bhf.org.uk, and helpline - 0800 169 1900 - offers support and tips on kicking the habit.
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|Publication:||The Mirror (London, England)|
|Date:||Jan 2, 2004|
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