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Sharp's "Tube-it" promotion offered now through June.

Sharp's "Tube-It" promotion offered now through June

The Miller Sharp's "Tube-It" six-pack can cooler, available to consumers June 3-28, will allow consumers to take beer anywhere for summer fun, according to a Miller Brewing Co. spokesperson.

"LikeSharp's, the |Tube-It' cooler is the perfect addition to all kinds of summer activities," reported Jeff Schouten, group manager-promotions, Miller. "Active consumers can still enjoy the refreshing taste of real beer, yet keep their [beer] ice-cold with our cooler."

The Sharp's-red "Tube-It" cooler is a 30-inch tube-like insulated tote with a velcro close and vinyl strap. It holds six cans of beer. The cooler is ideally suited for the beach, picnics, cycling and rafted, Schouten said.

During this month-long promotion, off-premise point-of-sale materials will encourage consumers to "Take Sharp's Along," with the cooler.
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Title Annotation:Miller Sharp
Publication:Modern Brewery Age
Date:Jun 10, 1991
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