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Sharjah Chamber urges local auto spare parts retail sector to develop stronger consumer ties to boost sales.

The Sharjah Chamber of Commerce and Industry (SCCI) is urging members of Sharjah's auto spare parts retail sector to develop stronger consumer ties and effective marketing strategies to help stir in more economic activity into the emirate. The call was made during a recent consultative meeting between the Chamber and representatives from Sharjah's car spare parts retail sector. The meeting, which involved key discussions on how to revive the emirate's auto spare parts industry, was marked with the launch of the "Car Spare Parts Weeks Campaign," the second installment in the SCCI's Shopping Weeks promotion - a strategic initiative specially designed to increase sales activity in the emirate and to support associate members by organizing promotional campaigns for each segment of the trade and retail sector.

Present during the meeting were Hussein Mohammed Al Mahmoudi, SCCI Director General; Khaled Bin Butti Bin Obaid, SCCI Assistant Director-General for Membership & Branches Affairs; and Yaqoub Yusuf Al Qaseer, Head of Industrial Development Division, SCCI. Also present were business owners and representatives of auto spare parts stores and shops from Sharjah. The meeting is part of the Chamber's commitment to provide assistance to Small and Medium Enterprises (SMEs) and help boost retail activity in the emirate. The 'Car Spare Parts Weeks' follows the recent success of the Mobile Phone Weeks campaign, which highlighted Sharjah's mobile phone trade and distribution segment.

Hussein Mohammed Al Mahmoudi said, "Sharjah's auto spare parts retail sector is one of the country's largest retail segments, which is provided impetus through key import, re-export, sale and purchase transactions of high quality spare parts. Today's meeting encourages car spare parts traders and shop owners to create effective marketing strategies and develop strong consumer ties that can enhance economic activity and bring the emirate one step closer to achieving total sustainable development. The Car Spare Parts Weeks promotion, which we plan to commence on May 6, 2010, demonstrates the SCCI's strong commitment to support SMEs and the emirate's thriving retail sector. The purpose of this activity is to provide members with essential marketing and promotional support, advanced infrastructure services and other key benefits that can further develop their businesses and increase their profits."

"On the sidelines of the "Car Spare Parts Weeks Campaign" we will also be launching an awareness campaign that aims to underline the importance of purchasing only genuine high quality spare parts to ensure the safety of drivers and passengers," he added.

Towards the end of the meeting, all parties agreed on the implementation of a more aggressive campaign to promote the event; intensified advertisement coverage and extensive media coverage in print, TV, Radio and internet. Both parties also agreed to encourage car spare parts manufacturers to participate in the upcoming campaign.

Since its establishment in 1970, SCCI has been leading emirate-wide efforts to develop Sharjah and open up new horizons with the launch of leading initiatives to protect its members, the private sector, and business community. In addition to setting new strategies that would contribute to creating new investment potential, SCCI has always worked on developing the competitive environment capable of raising productivity and increasing growth rates, thus, sustaining local economic diversity. 2010 Al Bawaba (www.albawaba.com)

2009 Al Bawaba (Albawaba.com)

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Publication:Albawaba.com
Date:Apr 20, 2010
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