Printer Friendly

Shareablee Reveals Top 25 Social U.S. Brands of 2014.

National Geographic is the Most Social U.S. Brand

Huffington Post publishes 88K posts, NBA, NFL, MLB, WWE Dominate Top Ten

NEW YORK, Feb. 3, 2015 /PRNewswire/ -- Leading social media analysis firm, Shareablee Inc., released the Top 25 Social U.S. Brands in 2014. The ranking reflects a growth of 108 percent in social engagement and a total of 42B social actions in 2014 (25B on Facebook, 2B on Twitter, 15B on Instagram).

National Geographic dominates the Top 25 ranking with 579M total actions (likes, comments, shares, retweets, favorites) across Facebook, Twitter and Instagram, also ranking number one on Instagram. Of the Top Ten, Men's Humor ranked number one on Facebook with 224M total actions and 396 percent growth.

Sports Leagues dominate the social rankings capturing 15 percent of all social interactions in 2014. Sports publisher Bleacher Report is the leading U.S. brand on Twitter with 12.7M engaged actions.


Shareablee Social Scorecard: Top 25 U.S. Social Brands 2014

Jan-Dec 2014


Brand


Total Actions[sup.i ] Facebook Twitter Instagram


Total Content[sup.ii ] Facebook Twitter Instagram


Actions per Post[sup.iii ] Facebook Twitter Instagram


Total Fans/ Followers[sup.iv] Facebook Twitter Instagram


1


National Geographic


579,049,190


9,891


58,543


52,067,327


2


NBA


419,918,100


22,376


18,766


43,684,485


3


NFL


299,969,864


20,648


14,528


22,734,400


4


MLB


253,242,630


25,066


10,103


11,503,037


5


Men's Humor


235,262,701


13,451


17,490


10,972,989


6


WWE


195,004,452


20,057


9,723


30,367,831


7


Fox News


153,509,385


20,414


7,520


14,605,273


8


Aeropostale


135,190,605


4,456


30,339


13,594,826


9


Victoria's Secret


132,271,358


3,440


3,8451


40,983,134


10


Brandy Melville


130,766,546


3,628


36,044


2,408,566


11


The Huffington Post


122,792,006


87,609


1,373


9,943,520


12


E! Online


118,346,989


33,388


3,545


16,851,238


13


MTV


110,165,992


20,026


5,501


66,278,836


14


Forever 21


107,973,410


3,702


29,166


18,223,307


15


Playboy


103,609,741


10,386


9,976


19,242,139


16


GoPro


102,210,663


4,143


24,671


13,355,943


17


Mercedes-Benz


97,651,024


5,119


19,076


20,560,801


18


BuzzFeed


85,840,027


28,984


2,943


6,182,786


19


Bleacher Report


81,774,586


23,266


3,515


4,441,288


20


J-14 Magazine


81,245,168


13,068


6,217


5,189,663


21


Urban Outfitters


80,464,272


5,297


15,191


5,368,939


22


ABC News


76,441,259


23,036


3,318


9,878,299


23


BET


76,331,235


13,059


5,845


7,310,776


24


Hollister Co.


74,504,774


4,441


16,777


15,207,429


25


People


74,337,005


34,982


2,093


11,595,042


[sup.i] Total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments.


[sup.ii] Total content includes all posts, tweets and media posted by each brand across platforms. [sup.iii] Actions per post metric notes the average number of actions garnered by each brand. [sup.iv] Total fans/followers includes fans/followers for all properties under each brand as of December 31, 2014.


"The social media marketplace saw huge shifts in 2014, with many brands moving towards measuring audience impressions, clicks, and thinking cross-platform," Shareablee CEO and Founder Tania Yuki said. "Video is the biggest opportunity, growing 147 percent in 2014, with Twitter Video in particular showing massive engagement growth at 963 percent. We also saw huge enthusiasm for social click-throughs this past year with some social native publishers seeing up to 425 percent growth in referral traffic."

Other notable findings include:

* The Top 5 Brands on Facebook: Men's Humor (224M actions), Fox News (150M actions), NBA (138.5M actions), WWE (135.9M actions), The Huffington Post (113.6M actions)

* The Top 5 Brands on Twitter: Bleacher Report (12.7M actions), NFL (12.6M actions), Men's Humor (11.3M actions), E! Online (10.2M actions), NBA (9.9M actions)

* The Top 5 Brands on Instagram: National Geographic (519.3M actions), NBA (271.6M actions), MLB (218.1M actions), NFL (204.1M actions), Brandy Melville (130.5M actions)

* Media Publishing captured the largest share of voice at 31 percent, followed by TV and Sports, each at 23 percent, and Retail, 15 percent

About Shareablee Inc. Launched in 2013, Shareablee Inc. (http://www.shareablee.com) is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, YouTube and Pinterest.

Media Contact: Tracy David 1.917.353.2593 tracy.david@shareablee.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/shareablee-reveals-top-25-social-us-brands-of-2014-300029678.html</a>

SOURCE Shareablee Inc
COPYRIGHT 2015 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2015 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Feb 3, 2015
Words:2383
Previous Article:USA TODAY Bestselling Author Marie Ferrarella Publishes 250th Novel With Harlequin.
Next Article:Random Shootings: A Chilling Story of Gun Violence from Novelist Frank Drury.
Topics:

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters