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Shareablee Releases Social Publisher Ranking for September 2014.

TMZ enters the top 10 for the first time and J-14 Magazine leads the teen publishing category

NEW YORK, Oct. 9, 2014 /PRNewswire/ -- Shareablee Inc. (http://www.shareablee.com), the leading social media benchmarking and audience engagement analysis firm, released today its monthly Social Publisher Ranking . The September ranking reveals audiences engaging with publishing properties on social media in the US, with a total volume of 359M actions generated on Facebook, 24M on Twitter and 177M on Instagram.

National Geographic led the top 10 ranking for the fourth consecutive month, drawing 63.46M engaged actions across Facebook, Twitter and Instagram. Of the top 10, The Huffington Post engaged the largest audience on Facebook (12.35M), followed closely by BuzzFeed (10.51M) and Bleacher Report (8.55M). TMZ entered the top 10 for the first time with 5.16M total actions.


Shareablee Social Publisher Ranking Top US Print and Online Publishers September 2014


Publisher


Parent Company


Total Actions[sup.i]

Facebook

Twitter

Instagram

(000)


Unique Engaged Audience[sup.ii]

Facebook

(000)


% Actions[sup.iii]

Facebook


% Actions

Twitter


% Actions

Instagram


Industry Average


635


296


63.63%


4.38%


31.99%


1


National Geographic


National Geographic Society


63,463


3,502


9.92%


0.25%


89.83%


2


The Huffington Post


AOL


12,350


8,957


94.14%


4.85%


1.01%


3


BuzzFeed


Buzzfeed, Inc.


10,509


5,241


79.44%


12.90%


7.66%


4


Bleacher Report


Turner Sports


8,552


4,658


73.32%


19.06%


7.62%


5


People.com


Time Inc.


8,411


5,241


88.10%


3.84%


8.06%


6


J-14 Magazine


Bauer Publishing


7,331


3,732


99.08%


0.53%


0.39%


7


Billboard


Prometheus Global Media


6,868


3,657


87.25%


7.86%


4.90%


8


Hollywood Life


PMC


5,175


3,338


93.98%


0.47%


5.55%


9


TMZ


Time Warner


5,160


3,080


88.82%


10.99%


0.19%


10


Us Weekly


Wenner Media


5,036


3,796


88.32%


3.17%


8.51%


[sup.i] The total actions metric includes post-level likes, shares, favorites, retweets and comments.

[sup.ii] Unique engaged audience metric references the number of people who engaged with the brand on Facebook.

[sup.iii] % actions metric notes the portion of actions (likes, shares, favorites, retweets and comments) attributable to a platform.


The top performing publisher categories ranked by volume of social media actions across all platforms were:

1. Entertainment (76.22M) a. BuzzFeed(10.51M) b. People.com (8.41M) c. Billboard(6.87M)

2. General News (38.08M) a. The Huffington Post(12.35M) b. TIME(4.37M) c. The New York Times(3.46M)

3. Fashion & Style (22.33M) a. Vogue(4.91M) b. Harper's Bazaar (3.58M) c. Cosmopolitan (3.08M)

Fastest growing categories by volume of social media actions were:

1. Family C 38% Fastest growing titles were FamilyFun Magazine and Family Circle with 249% and 53% growth, respectively.

2. Women's Interest & Lifestyle C 27% Fastest growing properties for the category were Working Mother Magazine and SELF Magazine, which grew 269% and 66%, respectively.

3. Business & Finance C 19% Driven largely by Fortune with a 116% growth.

The Shareablee Social Publisher Ranking is made available shortly after the beginning of the following month. To access the full rankings that include breakouts across publishing categories, please visit http://www.shareablee.com/publisherrankings.

To subscribe to Shareablee rankings, please visit http://www.shareablee.com/insights.

Members of the press, please register at http://www.shareablee.com/press for advanced access.

About the Shareablee Social Publisher Ranking The Shareablee Social Publisher Ranking provides advertisers with a data-driven assessment of publishers' social media power. Shareablee's rankings are designed to shed light on measuring what matters as the media ecosystem matures. To subscribe, please visit http://www.shareablee.com/insights.

About Shareablee Inc. Launched in 2013, Shareablee Inc. (http://www.shareablee.com) is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, YouTube and Pinterest.

(Note to editors: To receive early notification of rankings before they are distributed over the wire, please register for press access at http://www.shareablee.com/press)

CONTACT: Esther Koo, esther@shareablee.com

SOURCE Shareablee
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