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Shams announces the mentoring team for the Emirates Entertainment Experience film project.

Sharjah Media City (Shams) has revealed the names of the dream team that will mentor participants as part of the Emirates Entertainment Experience. This project -- the first of its kind in film and television production in the Arab world -- was announced by Shams in collaboration with Arab Format Lab.

The Emirates Entertainment Experience involves a team of filmmaking professionals who will inspire and mentor talented young creatives who want to pursue a career in filmmaking. The team comprises director Nahla Al Fahad (UAE), actors Habib Ghuloom and Abdullah Haider, writer Mohammed Hassan Ahmed, composer Moustafa Halawany (Egypt) and director of photography Michal Sosna (Poland).

The Emirates Entertainment Experience will culminate in an Emirati film created by UAE-based talents including scriptwriters, actors, directors and people with sound engineering, cinematographic, lighting, music composition, graphics and interior design skills, who will compete to make the film.

HE Dr Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), commented that the Emirates Entertainment Experience will include training, workshops and an awards ceremony. He added that the project has been implemented successfully in a number of countries. He invited creative and talented people to take part in this unique experience; the Experience's slogan is 'Cinema Starts Here'.

Al Midfa added: "The aims of this agreement are to develop the film industry's infrastructure and nurture young Emirati and Arab talents in all areas of film and television production. We also aim to stimulate start-ups and provide them with long-term training, which will reflect our strategic goal. As part of the Emirates Entertainment Experience, Sharjah Media City will launch 'films made by audience members' for the first time in the Arab world."

Speaking about the team, Arab Format Lab's Chairperson Khulud Abu Homos said: "This dream team will be mentoring the teams on a weekly basis, leading eight masterclasses based on their strengths and weaknesses on the platform as they execute their version of the film over the next eight months."

Mustafa Alaidaroos, Chief Operating Officer at Arab Format Lab, said that the announcement about the dream team is key to the success of this project.

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Publication:Broadcast Pro Middle East
Geographic Code:7UNIT
Date:Feb 12, 2019
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